By Lynn Minnick
I’ve just come back from an amazing summer in Europe with my young family. The time had come again to get off the continent for vacation, because we all know that if you’re somewhere reachable, it’s going to happen that clients and other agents will find you. In the past 10 years or so, doesn’t it seem like everyone feels they can still contact you when you’re clearly not at work? I blame technology.
For the first week I admit I didn’t think about work for even a nanosecond. By week two, a few stray thoughts crossed my mind (mostly about buying a little castle and staying forever), and I was drunk on British architecture. I had my business well-covered by partner agents, so there was little to worry about. I started taking photos of “estate offices” in Great Britain — “The Guild of Professional Estate Agents” struck me as particularly nice. We strolled through Notting Hill and Kensington in London and picked out several apartments that would suit our family.
In France I started to pick up my favorite glossy real estate magazines. French real estate ads read like poetry and their romantic descriptions made me fall in love with several properties sight unseen. I took more photos of charming houses. I sought out offices and delighted in finding those with specializations like in the Champagne region, where one exclusively handled vineyards (and I imagined how glamorous that must be!). I watched the French version of “House Hunters,” which I loved because it portrays a more honest reality, where sometimes the buyers don’t actually find a house or apartment they like, and their agents pout and shrug and admit it would take a miracle to find them something in their budgets. The French buyers bring their friends along for approval and offers are scribbled on a piece of paper or made verbally and the notaries handle the rest of the transaction. Everyone drinks champagne. Continue reading »
By Lynn Minnick
As a certified international property specialist (or CIPS), I was able to participate in a really fantastic webinar session offered by the National Association of REALTORS®’ Global division. The webinar was presented by NAR Director of Digital Engagement Nobu Hata, who offered very helpful ideas for developing marketing with a global customer base in mind. As a result, here are the items that I am considering implementing to attain a more global reach:
- Photos - They say a picture is worth a thousand words, but in this case it pronounces them in all languages. Go strong with well-composed, well-lit, well-staged photos. Use a professional photographer if the situation requires it. International buyers are visual buyers, too.
- Responsive Design – Does your Web site work well on all platforms? Because it has to. With so many buyers using their mobile devices to search for homes, especially those visiting from abroad, you need to be sure your site works on phones and tablets. Take the time to check. Continue reading »