By Melissa Krchnak
You’re really lucky if this hasn’t gone down with a friend before:
Friend: Melissa, can you answer this mildly vague real estate question? *insert excitement*
Melissa: Of course, Friend. I’m happy to help with all of your real estate needs.
Friend: Awesome! So, we’re buying this house and our agent said… *insert face palm*
Have you ever had that go down? And, you know what killed me? The next time I saw them:
Friend: Hey, Friend 2, have you met our REALTOR®, Melissa? *your REALTOR®, Melissa?!?!?!*
That’s right. I’m happy to accept the title as *their* REALTOR® even though I — and I really do blame myself — missed the boat on helping them with their purchase.
You want to know a dirty, little secret? I didn’t think they were financially ready to purchase. That was such a valuable lesson. Not only did I learn I needed to get better at my follow-up/touches/dripping, I learned that I shouldn’t judge or assume anything about my clients (or my friends), including what I believe they can or cannot afford.
If you’ve yet to have a friend use someone else, please heed this lesson and learn from my mistake. I’m glad I was able to help my friend with her purchase. I just wish I would’ve been one of the REALTORS® getting paid at the end of the day.
Melissa Krchnak is the assistant team leader for Keller Williams Realty in Rancho Cucamonga, Calif. Connect with her at kwrancho.com.
By Jeremy Williams
It’s raining around here, but not raindrops. The sounds of complaining and worry are always in earshot when working in a real estate market that has softened and seen some additional challenges as a direct result of government policy and tightening financial markets. Sometimes it is a drizzles and other times it is a down pour. The raindrops always seem to gather in the same places forming nimbus clouds of doubt and complacency. Getting caught in one of these storms can just flat out ruin your day and potentially your career.
My recommendation is to carry with you an umbrella, in case you end up around conversations that lead to a chance of rain. Keep your head up and focus on the key component of your business; lead generation. Don’t get sucked into the updraft created by an impending storm.
How do you avoid the rain? Know your market statistics and factors influencing your business. Be able to convey this information to your home buyer and home seller clients. Be willing to have the tough conversations with your clients if needed and always be upfront and honest. Get ready to adapt your business to meet the current market. Just as a ship will typically sail around a looming storm, learn how to stay clear of those who have chosen to focus on what might be a challenging situation as opposed to the solution to the situation.
Avoidance of the rain is best and typically your gut will provide an accurate forecast, but just in case, make sure you pack your umbrella before heading out today. Also know that the rain to shall also pass. Have a great week in the business.
Jeremy Williams of Keller Williams Realty NE in Kingwood, Texas specializes in the residential real estate market of Kingwood, Atascocita, and Humble, Texas. Visit his Web site at www.williams4yourhome.com.