Hilary Hale Brown
By Hilary Hale Brown
I had the pleasure of spending most of a recent afternoon with Avis Wukasch. For those of you unfamiliar with this vivacious woman, Texas Real Estate Commissioner, and 2012 Texas REALTOR® of the Year, I highly recommend spending a few moments to read her bio online. She reminds us all of what we can accomplish in this crazy game called real estate.
The purpose of her most recent trip to the Permian Basin was for feedback from REALTOR® members on the current issues affecting them at the Texas Real Estate Commission: from the launch of their new website, to educational requirements for brokers and continuing education for licensees, as well as issues affecting appraisals, one of the newest additions to TREC’s scope of oversight.
The informal discussion held after the luncheon gave us all an opportunity to feel like our voices were heard. Speaking directly to a commissioner, when the most communication we might have had with this mighty state organization is an automated email, spoke to the heart of what being a REALTOR® is about: people.
The experience of sitting down across the table from her and feeling like our voices were heard is no different than what we do on a daily basis with clients. We listen to what their concerns and needs are and find a solution for those. Whether it is locating the perfect property or easing someone’s mind over inspection issues, or making sure the lines of communication remain open between agent and client, we sit down in the same way Avis sat down with us and let others know they are heard.
A big thank you goes out to Avis Wukasch and the wonderful inspiration she brings to people of all ages in our industry.
Hilary Hale Brown is a REALTOR® with Keller Williams Realty in Midland, Texas, and serves as chair of the Permian Basin YPN. Connect with her online at hilaryhale.yourkwagent.com.
Laura Rubinchuk
By Laura Rubinchuk
Lately I’ve been convinced that Facebook business pages should be more like a community page, a 365 page, or another way to get your community involved and talking.
While I see extreme value in that, and don’t mean to discredit that theory, because there are many ways to make social media work for you, I want to say that you should STILL have a fan page for you business (or your brand).
I recently got engaged and found wedding planning to be a second job. Research, planning, Web surfing, reviews, etc. etc. <eyes glazing over here> I’ve found that I went back to what I know well. When I find a vendor I’m interested in, I took to wedding rating sites in addition to Facebook. I wanted to see what people were willing to stake their names and identities to say. Is it just the vendor talking about recent events or did the clients actually post something to say “Thank you! You were great!” or something of the sort. In one instance, I was so torn between two vendors, I actually sent a complete stranger a Facebook message. Surprised? She responded. She was willing to spend the time to tell a complete stranger how great this DJ was at her wedding. I find it’s easy to bash or praise a vendor as a faceless avatar with an arbitrary name – it’s more credibility when it’s an actual person speaking up and vouching for this professional.
Take that to your business. We ask clients for testimonials all the time – we add it to our websites, our marketing brochures, we paste them everywhere! But what about your Facebook page? Why not simply ask them to write it there? You know they’re on there killing time anyway! You know how it goes – the post shows up on their wall, and their friends see it, and so on and so forth.
Just don’t forget to be consistent. Don’t have one post a month or none at all. Don’t brag, don’t just post your blogs or tweets. Actually provide some content and reassurance so when a stranger looks for you, they’ll find something great they can’t ignore! I plan to implement this new strategy, now that the lightbulb has gone off!
Laura Rubinchuk, GRI, is a real estate practitioner with Keller Williams Realty in McLean, Va. Visit her blog at www.ArlingtonRealEstateNews.com or her Web site at www.TheLJRGroup.com.
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