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2014 Technology Resolutions

By Scott Newman Technology is changing our lives – and our industry – on a daily basis. And as they say, you’re either with the times or behind them. With that in mind, I wanted to roll out three...

Social Media: Are You Doing it Wrong?

By Scott Newman You’re on Facebook and Twitter four hours a day and you’re telling me you haven’t closed a lot of business lately?  Of course not!  Social media is just a tool in your arsenal — and when...

#TimeForABreak: Is Social Media Taking Over Your Life?

By Melissa Krchnak I’ve had a few friends over the last couple weeks who have pledged to stay off social media for a day or longer. While I applaud their restraint, I’m not sure I understand the motivation behind...

Finding Value in Your Business

By Melissa Krchnak We often get asked, “What’s the return on investment on this or that?” And most times, we can quantify our answer. Although if it’s about Facebook, we might respond the way Gary Vaynerchuk would: “What’s the...

Is Your SEO Helping You SELL?

By Melissa Krchnak I’m often asked by REALTORS® how they can increase their online presence. What’s the best blogging platform? Which social media site will yield more ROI? Should I beef up my e-mail signature? What should I put on my...

Popular Technology: Here Today, Overrated Tomorrow

By Laura Rubinchuk Schwartz It seems there’s a new hyped technology in real estate every week. Old favorites include Facebook, Craigslist, Twitter, Blogging, YouTube, and LinkedIn. But what about those sites that were so popular so fast and now...

Clean Your Social Media House in 2012

By Stefanie Hahn Make a New Year’s resolution to better manage your name and online reputation. The first step is to figure out which social media platforms work best for you and your business. Check out my video to...
December 20, 2011

5 Ways to Keep in Touch with Past, Current, and Future Clients

By David Krichmar Any time you come in contact someone who needs a REALTOR®, you should add them to your database.  Trust me, I know this idea in itself is not brilliant.  Once you have a database, how do...
October 26, 2011

The X Factor

By Stefanie Hahn The letter X hasn’t fared too well in the dot-com era.  Once the mark of secret pirate treasures and “sign here if you would please” contracts, it has been relegated to second-class status ever since Microsoft...

Growing Your Sphere & Business With Low Costs

By Dave Robison About 10 years ago when I started advertising online, I knew I only had a few years before the rest of the world caught up.  When I first broke out my SEO and PPC campaign, I...