Toby Boyce

By Toby Boyce

I am the technology director for my office and have been doing a lot of teaching and developing new continuing education classes to assist those agents that are still struggling with technology and harnessing it to improve their business.

To develop a sense of what was needed, I spent a lot of time talking to top-notch agents … you know, those who make up the “cherry on top” of the Central Ohio real estate industry. It became very apparent that I was neglecting a key piece in the business.

Evaluating myself.

Of course, just like the majority of agents, I have the business plan in the corner gathering dust written in an hour of inspiration to be looked at every May to see what goal I missed on or never achieved. But when was the last time you really had an evaluation?

You evaluate your leads as they come through the pipeline … usually on a “can they or can’t they” buy basis. So why aren’t you doing the same thing with yourself?

These top-notch agents all had teams. They had multiple buyer’s agents and make no bones that they ranked their buyer’s agents based on ability to achieve the ultimate goal – close the deal in a way that is consistent with the team’s values and objectives. Ouch. That seems harsh doesn’t it in this world of “competing is good enough,” but isn’t it a refreshing thought? Continue reading »