engagement Archive

Dominating Social Media for Your Real Estate Business

By Rebecca Donatelli It’s no secret that social media dominates today’s technology-based society, and has become a crucial part of everyday life for most. The rapid spread of news, celebrity gossip, and the genuine interest in other people’s lives...
January 19, 2018

Top 5 Blogs for Boosting Business This Year

  When it came to the YPN Lounge posts that received the most views and engagement in 2017, readers chose those that offer the most nitty-gritty business tips. These business-building articles share first-hand advice written by YPNers for YPNers....

Why You’re Not Generating Leads From Instagram

By Lee Davenport Are you posting like a manic on Instagram, using every hashtag known to man, yet you’re not generating leads from this popular social media network? “Arrgh…,” you think. “I knew all of this ‘Insta-fame’ hype was...
October 31, 2017

5 Ways to Make Your Social Media Posts Shareable

By Brandon Doyle Many real estate agents and business owners manage a Facebook page as a way to connect with old, new, and potential clients. Though your page may have a significant number of fans, what you might not...
November 16, 2016

July YPN Event Roundup

YPNs around the country are constantly coming up with new and exciting ways to engage with young real estate professionals while providing networking and educational opportunities. We’re spotlighting five events hosted by state and local networks each month to...
July 28, 2016

Facebook Marketing Tools to Grow Your Business

By Drew Heasley Everyone is on Facebook, and as a real estate agent, you go where the people are. So you probably already have some type of Facebook presence, either through your personal page or a business page that...
July 25, 2016

Work Your Website, Not Your Nerves

By Lee Davenport Approximately 65 percent of REALTORS® report having a website for at least five years but only 2 percent of their business come from those sites, according to the National Association of REALTORS® 2015 Member Profile. Yet...

10 Ways to Get The Most Out of LinkedIn

By Bill Gassett What do you think LinkedIn is for? Is it just for people who are trying to find a new job? Should you only visit it if you want to recruit somebody? Or is it one of...
February 27, 2015

YPN Grows Leaders

By Rob Reuter Yesterday was a special day for YPN.  More than 90 YPN chairs, vice chairs, and staff liaisons convened in Chicago representing networks from 31 states and Canada in what I expect to be the first of...
August 20, 2014

3 Golden Rules for Dealing with Technology

By Scott Newman With new communication and social media technology emerging everyday, it seems all you can do is try and stay on top of it all so you’re not left in the dust and viewed as “out of...