By G. M. Filisko, contributing writer, HouseLogic
Have you met your prospecting goals for the month? Drop in on potential clients and customers and encourage them to tackle minor but money-saving or big-impact home upgrades over Memorial Day weekend.
Show them how with the May “Weekend Warrior” bundle now available at the REALTOR® Content Resource, the new tool brought to you by the NATIONAL ASSOCIATION OF REALTORS®, where your NAR membership entitles you to download free homeownership content in your consumer Web site, blog, or e-newsletter.
The “Weekend Warrior” bundle includes tips on projects sellers can conquer in just a weekend like saving energy on water heaters. Here are just a few of the tips available now at the REALTOR® Content Resource:
Turn down the temperature. Many water heaters come from the factory with the temperature set needlessly high. For every 10 degrees sellers turn it down, they’ll save 3 percent to 5 percent on their bill, according to the American Council for an Energy Efficient Economy (ACEEE). A setting between 120-140 degrees is plenty hot for most uses. But sellers shouldn’t go below 120 degrees, which could lead to the unsafe growth of bacteria inside the tank.
Install low-flow fixtures. One of the surest ways to cut hot water costs is to use less of it. According to ACEEE, a family of four uses 700 gallons of hot water per week. By installing low-flow showerheads and faucet aerators, which cost as little as $10-$20 each, sellers can cut hot water consumption by 25 percent to 60 percent. These devices are easy to install and will save 14,000 gallons of hot water annually, plus the energy it takes to heat it. By cutting water consumption in half, sellers will save more than $200 annually.
Demonstrate your knowledge as an expert on home value by using these tips to educate sellers about this relatively easy—but money-saving—upgrade to their home. If sellers have already made changes to their water heater, share tips on exterior lighting, inspecting and maintaining their garage, and fast gutter fixes, all of which are also part of the “Weekend Warrior” bundle.
The REALTOR® Content Resource, the new tool brought to you by the NATIONAL ASSOCIATION OF REALTORS®, is an exclusive, free benefit for NAR members. HouseLogic is the NATIONAL ASSOCIATION OF REALTORS’® no-topic-left-uncovered consumer Web site geared to helping home owners make smart decisions to maintain, protect, and increase the value of their home.
By G. M. Filisko, contributing writer, HouseLogic
When people question whether you’re old enough to have the expertise necessary to successfully represent them in a real estate transaction (We know you’re shocked!), prove you’re just as much of an expert on home values as any real estate vet: Just take advantage of the REALTOR® Content Resource, the new tool powered by HouseLogic where your NAR membership entitles you to download free homeownership content for your consumer Web site, blog, or e-newsletter.
Start with May’s “Weekend Warrior” bundle, just in time for the long Memorial Day weekend. Encourage buyers and sellers to take advantage of Memorial Day sales by picking up the materials they need to stop wasting standby power, or the $100 lost annually because of electronics’ standby settings. Among the tips you’ll get at the REALTOR® Content Resource:
Buy a portable energy meter. The first step in recovery is admitting there’s a problem. For $22-$100, your clients can buy a device to measure how much it costs to operate everything from their refrigerator to their computer on full blast and on standby. Big culprits: high-definition and standard cable TV boxes, computers, and VCRs. Continue reading »

Recent Comments