education Archive

Make Home Valuation Systems Work to Your Advantage

By Sam DeBord Online home valuations have a rocky history.  From automated valuation models (AVMs) used in lending during the mortgage boom to consumer-focused products like Zillow’s Zestimate, the accuracy of these valuations has always been an issue for real...

Keep it Relevant in Content Marketing

By Brandon Doyle Content marketing is all about creating original content that the reader values. A lot of people go wrong by copying and pasting another person’s works, or just regurgitating what someone else has already said. It is...

Pulling Off a BIG Event

By Rob Mehta Recently, I attended one of the most “unique” YPN events I have ever attended. Quite simply, it was the “World’s Largest Tuesday Morning Sales Meeting.” Drawing a crowd in this industry is no easy feat, but...
August 27, 2013

Are You Skipping Over the Commercial?

By Anand Patel The invention of the DVR was a beautiful thing. According to ACNielson, the marketing research firm, by 2011 more than 40 percent of U.S. households had DVRs giving families the ability to breeze right over TV...
February 18, 2013

Patience Really is a Virtue

By Dolores Esanu I was at a friend’s wedding a few weeks ago. After a few moments of small talk, one of the guests asked, “Are all REALTORS® so personable?” I answered, “I like to think so, but one...
December 26, 2012

What Makes a REALTOR® Different?

By Dave Robison What is the difference between a REALTOR® and a regular old Joe with a real estate license?  Can anyone you’ve asked from the public answer that question correctly?  Better yet, can all of the REALTORS® in...

Who Doesn’t Love FREE? Take e-PRO® Day-One for Free at the REALTORS® Conference and Expo

By Maura Neill If you’re looking for one more reason to attend the REALTORS® Conference and Expo next month in Orlando, check this out: You can take Day One of the newly-redesigned e-PRO® course for FREE. The course is...

Do You Have a Mentor?

By Dolores Esanu When I was 17, I walked into an up-and-coming real estate firm and asked for an internship. The firm consisted of a mother/daughter team. Initially, the mother hesitated at the thought of hiring a teenager with...
October 4, 2012

Conference Virgin? I Think You’re Ready.

By Anand Patel With conference season in full swing, I have met many new and seasoned real estate professionals debating if conferences are worth attending at all. For newer agents—the conference virgins—they look at the cost and automatically dismiss...

YPN Goal Setting That Gets Results

By Hilary Hale Brown One of the most fulfilling experiences a group can grow from is that of reaching its goals.  In January of this calendar year, myself, the administrative executive of our board of REALTORS®, and members of...