By David Krichmar
Any time you come in contact someone who needs a REALTOR®, you should add them to your database. Trust me, I know this idea in itself is not brilliant. Once you have a database, how do you keep in touch with those clients?
The key to having a database is to stay in touch with past clients, current clients, and future clients. Not just past clients. What about someone who contacted you but did not need your services at that time; that is defined as a “future” client. So if you don’t already, add every person and email address to your data base as soon as they contact you. Now would be a great time to start. Once you have a growing database, let’s talk about 5 ways to keep in touch with them.
- e-Newsletters - Again, not a rocket science idea; you probably already do this. But if not, start doing it. Many email marketing programs will do the newsletter for you and send it out monthly. Making this the easiest way to keep in touch. Make sure the newsletter does not just talk about real estate, but other topics as well. This gives a better chance of your contacts actually reading the information and finding it helpful. Keep in mind, not everyone needs a REALTOR® right at this moment. But they always are looking for helpful information.
- Friend them on Facebook - As Facebook has grown, the majority of folks are on Facebook daily. So friend your database on Facebook. This makes it easiest to keep up with their needs and life events. Most people look at Facebook as being private, so not all clients may accept your friend request. In this example I suggest just friending past clients, that way you have the strongest relationship with them. Continue reading »
By TG Gallaudet
I first became in tune with the idea to outsource around the same time 4-Hour-Workweek became a hit. I assumed that if people could outsource their entire lives, then I could outsource most of our business systems and save millions, if not billions, at the same time. Although that reality didn’t come to perfect fruition, I have learned a lot, which I’d like to share.
Every YPNer knows what I’m talking about, but a quick definition just in case: By “outsourcing,” I mean using the Internet to post jobs on websites like elance.com, odesk.com, and others to get the global workforce to bid on your projects. Projects can consist of virtually anything — from mundane data entry tasks, to designing beautiful and unique brochures, or providing full time administrative assistance. Aside from cost savings and quick turn around times (compared to using a local firm), it’s also a great way to delegate work.
Here are some personal examples:
- We just revamped our listing presentation and used a graphic designer in Peru to create powerful graphics that dramatically enhance our presentation. She turned my words into brilliant graphics, which enhance our presentation and message by roughly 1000 percent.
- Through outsourcing, we’ve updated all of our print marketing to have consistent branding across everything we publish: postcards, property fliers, business cards, note cards, and personal brochures. All are printed through online printing services.
An important point is that you must find the outsourcing person or team that best fits your needs. Work with a few different providers at first and determine which aspects of the relationship are most important to you, then focus on finding a provider with those attributes and don’t settle until you’re 100 percent satisfied. Finding the right person will produce better and quicker results over time.
A few lessons learned: Continue reading »