By Maura Neill
If you’re looking for one more reason to attend the REALTORS® Conference and Expo next month in Orlando, check this out: You can take Day One of the newly-redesigned e-PRO® course for FREE.
The course is a $149 value, but you can get it for free, nada, nothing, no dinero…simply because you’re a YPN member. It’s that simple.
The course will be offered on Thursday, November 8 from 8:30 a.m. to 5 p.m. at the Rosen Plaza Hotel in Orlando. After you complete Day One, you will need to register for and complete Day Two online in order to receive your e-PRO® certification. For more information and to register, visit www.epronar.com/ypn.cfm.
I’ll be co-teaching with Bill Lublin, one of the co-creators of the new e-PRO®. Bill and I are really looking forward to the opportunity to give you this education at no cost.
If you’re not already a member of your local YPN Network, click here for an interactive map that can help you to locate the network closest to you and put you in touch with them. Joining is free, too, so this is a no-brainer!
The course is by invitation only (consider this my personal invitation to you!) and spaces are filling up, so be sure you register to attend today! Hope to see you there!
Maura Neill is a second-generation REALTOR® and works with RE/MAX Around Atlanta. Maura can be found online through her blog, her websites www.BuySellLiveAtlanta.com and www.MauraNeill.com, or on Twitter @MauraNeill.
By Cory Brewer
In the past year or so I have run across several examples of REALTORS® (myself included) being tempted to be a “jack of all trades” when it comes to serving their clients. Let’s face it, we don’t want to give up control and we are also worried about potentially giving up a paycheck.
However, is it really in your best interest to step outside your area of expertise? More importantly, is it in your clients’ best interests? Sometimes the answer to these questions is no, and that’s when you have to step back and think about giving up a little bit of that control.
I had an eye-opening conversation with a local colleague of mine recently who focuses his entire business on short sales. I have closed my fair share of them, but that is virtually ALL he does. The point of the conversation came down to a key statistic: Success Rate. This REALTOR® closes about 90 percent of all short sale listings that he puts on the market, whereas the national average is somewhere around 25 percent.
Here is the food for thought: Are you better off busting your hump to have a 25 percent chance at a 100 percent commission (which could very well be reduced by the lien holders, especially if you’re not a seasoned short sale negotiator) or are you better off referring it out and having a 90 percent chance at a 25 percent referral commission? Think about all the time, effort, and marketing dollars that go into a listing. Now think about how much longer (and how much more work) it takes to see a short sale through to closing successfully. And finally, think about who is truly doing a better job for the client…you, or the specialist that you trust to take care of them? Continue reading »
By Rob Reuter, YPN manager
Okay, so you’ve registered as a YPN member through REALTOR® Magazine’s Web site, joined your local and state YPN Chapter, and “Friended”/”Liked” YPN REALTORS on Facebook (if not, make sure you do all of the above). Well, now we have one more item to add to that list: You can now designate yourself as a YPN member in NRDS. For detailed instructions on how, please check out the how-to video prepared by YPN’s 2011 Chair Brian Copeland here: http://bit.ly/at7Zzb.
What’s the what-have-you-done-for-me-lately point? Well, it is the National REALTOR® Database and having the YPN designation in there makes you that much more officially YPN. We’re hoping to draw future e-mail lists from this database and it will take you less than one minute to do. Who knows, maybe we will require this designation to attend YPN events at the Midyear and Annual meetings and you wouldn’t want to miss what we have planned for New Orleans!
So if you are passionate about YPN and want to make sure you are up to speed with everything YPN, please follow Brian’s instructions and designate yourself in NRDS. And if you haven’t registered for NARdiGras, make sure you do so: http://www.realtor.org/convention.nsf/. See you in The Big Easy!