David Krichmar Archive

Is Your Customer Service Best for You or Your Clients?

By David Krichmar Is your customer service best for you or your clients? Think about that question for a moment. Obviously, great customer service is not what is easiest for you.  In most situations, it is about going above...

5 Ways to Keep in Touch with Past, Current, and Future Clients

By David Krichmar Any time you come in contact someone who needs a REALTOR®, you should add them to your database.  Trust me, I know this idea in itself is not brilliant.  Once you have a database, how do...

7 Offline Marketing Ideas (Part II)

By David Krichmar And now for  Part 2.  (Check out part 1 here.) 4. Magnet Sign– “No one has ever called off a car magnet.” Really?  Ask around your office — someone has gotten a deal off their magnet...
September 8, 2011

Let’s Go Old School: 7 Offline Marketing Ideas (Part I)

By David Krichmar Let’s go old school for a moment. Trust me, I am not saying online marketing (social media) should not be No. 1.  But until humans become robots and do not have eyes, there are other ways...

How to Find Your Real Estate Area of Expertise

By David Krichmar As I talk to newer REALTORS®, about 50 percent of them do not want to commit to a  “niche” or area of expertise.  “I sell anywhere so I do not want to commit to one area,”...

5 Tips to Get More From Your Real Estate Testimonials

By David Krichmar Testimonials are a very important asset to you.  Heck, what better way to show your “The Best REALTOR®” then with testimonials from past clients?  Here are five great tips to get more out of your testimonials: 1. Content–...
July 14, 2011