Dave Robison Archive

The Irony of Leading Trends

By Dave Robison Lately, I have heard numerous agents at many different brokerages talk about their experiences trying to get listings. These stories are from top performing agents, not rookies. One of the agents expressed how frustrated they are...

‘That’s Why We Are All Not Profitable!’

By Dave Robison Marilyn Wilson with the WAV Group has been visiting brokerages and state associations with data that her company compiled about our industry. While attending one of her recent presentations, I snapped a quick photo with my...

Working With Your Clients During the Gov’t Shutdown

By Dave Robison In the midst of the government shutdown, we are still working with our clients to get their deals closed.  Yes, the FHA is still committed to getting loans processed, but other government entities are closed, including...

3 Tips for Transforming Your Job Into a Business

By Dave Robison How many times have you heard it?  You are your very own business owner in real estate.  You are an independent contractor, you incur and write off expenses, you spend your own marketing dollars and you...

Evolution of the Point-of-Sale

By Dave Robison When I first started in the real estate business more than 14  years ago, I took classes where everybody touted using flyers to “capture buyers.”   One of the tactics was to leave the price off...
July 26, 2013

Is Your Customer Service This Good?

By Dave Robison My brokerage had one crazy month a few months ago.  We had five buyers who failed to perform on a contract and lost their earnest money.  Now in Utah, getting the buyer’s earnest money is supposed...

Smart Marketing: Makes All the Difference

By Dave Robison The Average Marketing Scenario A couple years ago a loan officer asked me a brilliant question that they should have asked themselves before they spent $30,000 on a failed marketing campaign. “Dave, I have had a...
February 21, 2013

Putting Your Money Where Your Mouth Is

By Dave Robison Have you ever received a letter after a closing from the other brokerage thanking you for the successful closing?   Have you been bombarded by e-mails stating that XYZ Brokerage has the best broker and systems...

What Makes a REALTOR® Different?

By Dave Robison What is the difference between a REALTOR® and a regular old Joe with a real estate license?  Can anyone you’ve asked from the public answer that question correctly?  Better yet, can all of the REALTORS® in...

What Do Top Producers Have in Common? It’s Something 87% of Agents Don’t Have!

By Dave Robison All the top producers have  something in common. Yes, they all have something other agents want, such as higher sales, more disposable income, and more free time. But how do they achieve this? It’s not by...