data Archive

Lead Consolidation: Two Forgotten Words in Online Real Estate Marketing

By Adam Ailion If you are anything like me, you are tired of hearing about the latest and greatest app you have to learn how to use, or the next best service to buy. My mind is going through...
October 11, 2013

Evolution of the Point-of-Sale

By Dave Robison When I first started in the real estate business more than 14  years ago, I took classes where everybody touted using flyers to “capture buyers.”   One of the tactics was to leave the price off...
July 26, 2013

5 Reasons to Love Realtors Property Resource®

By Stefanie Hahn Realtors Property Resource® was recently introduced to my market and I am pleasantly surprised by how much I love this tool.  For those of you not familiar with RPR, it is a database of 116 million...
March 13, 2012

Juicing Up Your Listing Presentation

By Subhi Gharbieh Have you ever thought about some things you can incorporate into your listing presentation that will really juice it up? Here are a few tips to help you get your listing presentation looking like Barry Bonds....

Market Stats Can Be Your Best Friend

By Kelly Reark OK, I’m ready.  Elections are over.  The holidays are around the corner.  Bring on the buyers. Here in Florida, our season is just about to start.  What are people expecting, and what are you going to...
November 12, 2010

5 Tips to Avoid Website Snafus

By Stefanie Hahn Agents will often ask me to check out their real estate website.  They want to know how it looks, do I like it and are they doing it right?  I love when I get to peek...

A Case for RPR

By Nobu Hata I’ve been lucky enough to be a Realtors Property Resource™ beta tester for the last couple months, and MLS controversy aside, it’s an elegant site that belies a very powerful information resource, packed with potential, underneath...

The Practitioner Value Proposition: Data Analysis

By Nobu Hata Trulia.  Zillow.  Cyberhomes.  The mere mention of those words, and their use in such sentences such as “But, insert service here says my house is worth insert marketing-dollar-sucking price here!” strikes fear into the hearts of...