By Brian Copeland
I’ve been a part of many referral organizations in my short real estate career. Some have been a wasteland of nothingness. One or two others have been the Promised Land of Income. In my time, however, I’ve never seen a new force of referral energy emerge on the scene until now. The YPN referral network is booming.
Daily, yes, daily, I receive word of someone closing deals together across the miles. I’m seeing praises on facebook walls about a client well-served by a network member. I’m hearing story after story of YPNers cooperating from coast to coast. Two questions: Is YPN the next big referral engine? Why is this medium for REALTOR®-to-REALTOR® referrals growing so much?
The first answer is easy. Yes, YPN is the next big, if not the current, big organic referral engine, without question. More importantly, I think we need ourselves and our surrounding organizations to understand why.
1. I’ve honestly never been a part of such a close-knit group of people. Even as a former fraternity president and director of youth leadership programs, what we have is rare. Our generation has the knowledge and power to leverage strong, deep relationships that begin either in person or online and continue to grow in media like Facebook, Twitter, YouTube and Foursquare. While other groups are scratching their heads, criticizing “all the computer play” as a fad, our YPNers are oblivious to the confusion. We’re just roller skating along enjoying the moments.
2. Our demographic is hot in real estate sales. Gen Y and Gen X buyers and sellers are the majority of the market. While many of them still work with agents out of our generations, many are now comfortable with the level of professionalism we all continue to bring to the table. No longer is the argument, “Ah, they’re new and too green to the business,” valid. We are an arsenal of smart, hard-working, ethical REALTORS®. Continue reading »
By Brooke Wolford
I was recently in a task force meeting for the Minneapolis YoPros. It really got me thinking about the true value of YPN and what I feel it’s all about.
To me, YPN is about bridging the generation gap. Not to stereotype my generation, (which I am not quite sure where I fall…X, Y, Z…who’s keeping track?) but typically the younger generations are more knowledgeable about technology and communications. A lot of us feel like we have ADD and we are constantly moving to the next best thing.
With that said, there is a lot that can be learned from older generations. I thought about an agent in my office. She has been around for 30 years. She knows the ins and outs of the business. She has seen the good times and the bad and she survived.
She recently got her first Facebook account. It was cute. She seemed a little iffy at first. I would constantly see her replying to someone in her status update. It would make me chuckle a bit. But believe it or not, she is workin it! She is now posting blogs, articles and other valuable content to her page. I have been really impressed by her. Continue reading »