Scott Newman
By Scott Newman
So here’s where you currently stand: Everyone and their mother has been telling you to blog. They say, “it’s so important to connect with the potential clients in your market.” Or more generally, “put yourself out there!” Even asking, “Why aren’t you blogging already? You’re the best writer I know!” (This last one from your mom).
But what’s a newbie blogging REALTOR® to do? Where do you start? What do you say? What don’t you say?
For these questions and more, I hope this blog post and the tips it contains will provide answers. Because while a blog is arguably one of the more daunting personal marketing tools out there, it’s also one of the most effective. Starting and maintaining a blog is an important endeavor for any real estate professional looking for more ways to reach potential clients and—drum roll please—generate business.
Be Yourself
Being yourself is the best advice you’ll probably ever get about almost any problem you’re having in life—how’s that for a tip?—but it also holds true with blogs. People want genuine experience, and if you can’t give that to them, they won’t give you their precious time and they’ll go off searching for another blog written by someone who has the realness factor they seek. Oh yeah, and then, when they’re hooked on some other agent’s blog, they’ll wind up buying a home from that agent and not you. Trust me, it can happen. Continue reading »
Crystal Webster
By Crystal Webster
When I first got into the business I thought I knew it all – rookie mistake. I knew everything there was to know about Kansas City (yes, the whole GIANT city). My business was the perfect model. My processes were the best to be had. And my broker was the best broker anywhere in the world – for everyone. Pair that with a couple bad transactions early on with another one of the larger brokers in the area and I started running my mouth off – mostly to friends and family, but to a few potential clients as well.
Bad news: I lost credibility in their eyes, and it’s A LOT of work to try to rebuild that credibility. I’m still not sure it can ever be fully restored. Early on, it’s easy to forget how important it is to “save face” and not tick people off – especially in the age of social media. The lesson I learned was to keep my big mouth shut! I still have plenty of opinions but I don’t share them with just anyone.
So learn from my mistakes. It’s very important to censor yourself – probably even more then you think you should. You never know who you will offend someone because they live in that area that you hate, know a guy that works for the company that is “run by idiots,” or they have a brother that works for that lender… But don’t worry; I still do think that my business model, processes, knowledge, and broker are the best – for me.
Crystal Webster is a REALTOR® in the Kansas City area. Visit her networking site at www.kcyoungprofessionals.com and her Web site and blog at www.theheritagehometeam.com.
Recent Comments