communication Archive

Geo-Farming to Build Your Business

By Brandon Doyle Establishing a geo-farm in a local neighborhood that you’re familiar with is a great way to gain additional listings. This is something that takes time and a commitment, but can be very rewarding. The first thing...

Dealing With Unrealistic Sellers

By Scott Newman The market is recovering—in some areas it’s even a seller’s market—and that means sellers can once again be a little more demanding…and a little more unrealistic. So your client is turning into a “sellerzilla.” What do...
October 16, 2013

Social Media: Are You Doing it Wrong?

By Scott Newman You’re on Facebook and Twitter four hours a day and you’re telling me you haven’t closed a lot of business lately?  Of course not!  Social media is just a tool in your arsenal — and when...

Thank You

By Anand Patel “Why do you do this for free?” “What do you get out of it?” “When do you have time to make money?” “Why do you waste your time with that?” “What’s the point?” If you volunteer...

Understanding Client Psychology, Managing Expectations, and Communicating Effectively

By Sammer Mudawar Buying and selling residential real estate is one of the most emotional transactions consumers conduct. Understanding client psychology, managing expectations, and using effective communication are the three most valuable skills that a real estate professional needs...

What is the Key to Real Estate Success?

By Jay O’Brien Are you new to the industry? Have you been in the real estate business for 25 years? Well, it doesn’t matter whether you’re a novice, professional, or anything in between because I have a little gem...

Prescreening for Business: How to Handle a Customer Who Grills You

By Jason O’Neil Last week, I received an unusual call from a seller. As a REALTOR®, getting a call from a seller is not out of the ordinary. However, when this particular seller explains that he has developed a...
February 27, 2013

The Three Ps of Real Estate

By Jason O’Neil I was going through our listing system the other day and became amazed at the amount of things we do to list a home. The list seems to get longer and more comprehensive as the years...

Happy Birthday, Generation Y!

By Marianne Guenther Bornhoft 1982 was a year like no other. It created the Y generation. What’s so special about this group of people? A lot.  Its members aren’t afraid to tell you why. The name Generation Y first...
November 28, 2012

A Crisis of Confidence

By Jason O’Neil I believe that we as a country, a world, and a species are suffering a crisis of confidence. I know, that’s a bold statement. But the magnitude in which our world has changed over the past...