clients Archive

‘Coming Soon’ Listings: The Only Question You Need to Ask

By Sam DeBord There has been a lot of discussion lately about the propriety of pre-marketing listings. Promoting a “coming soon” listing on Zillow has been widely debated. I’ll attempt to make the discussion for a REALTOR® as simple...

Give Them What They Can’t Google

By Melissa Krchnak For years I’ve been harping about highly suggesting agents give consumers “what they can’t Google.” That is, after all, where our value lies. Once upon a time, consumers needed a REALTOR® to tell them everything about a home. Now, they...

The Irony of Leading Trends

By Dave Robison Lately, I have heard numerous agents at many different brokerages talk about their experiences trying to get listings. These stories are from top performing agents, not rookies. One of the agents expressed how frustrated they are...

Marketing to Expired Listings

By Brandon Doyle Many books and seasoned real estate experts will tell you to go after the expired listings. Your competition knows this – they may be going after your listing that just expired right now! While there is...

Don’t Judge My Gen Y

By Brooke Wolford Over the last several years, real estate educators have really pushed that we, as an industry, need to do something special to deal with my generation. Most of these speakers are not part of Gen Y...

Two Mobile Apps You (and Your Customers) Will Love

By Anand Patel There are two great apps that I have been using for more than a year or so now that have served to be very helpful. I share these (and many more) apps with my agents during...
April 4, 2014

To Serve and Be Served: A Once in a Lifetime Transaction

By Christian Zarif I almost didn’t answer my phone. I was in San Francisco for our national REALTOR® convention and rushing to get out of my room to an engagement (running 5 minutes late, of course). The strange number...
February 27, 2014

You Don’t Need Experience To Gain Clients

By Sam DeBord When I started out in the real estate business, my biggest fear was probably the same as many other agents’: “What if they ask me how many homes I’ve sold?”  There was an almost inescapable fear...
February 24, 2014

My $25,000 Commission From a Rental Call

By Lynn Minnick When I was a new agent back in 2000, I took a rental call. It was a young couple, around my age, looking for a rental in town. Once we started talking, they told me they...
January 24, 2014

You Can’t Pay for Experience

By Brooke Wolford In the past year since I started my real estate marketing company Organamx, I’ve noticed one growing trend: Many people have the notion that you can pay to somehow prove that you’re successful. While you can...
January 13, 2014