clients Archive

Educating Clients on HUD

By Ryan Fitzgerald Given the large financial requirement of buying a home, it’s often out of reach for a large portion of the U.S. population. The economic recession, which was triggered by the collapse of real estate and mortgage...
June 22, 2017

4 Tips to Specialize Your Work With Seniors

By Brandon Doyle Census data shows that seniors, or adults age 65 and older, amount to a whopping 46.2 million U.S. citizens—and that was back in 2014. In the next two decades, research predicts that number will more than...
May 30, 2017

How to Throw a Memorable Client Appreciation Event

By Brandon Doyle Clients are the cornerstone of any successful enterprise, and this is particularly true in real estate, a business where relationships are central. Demonstrating your gratitude to past and present clientele has the potential to up your...
February 28, 2017

The Golden Rule is Wrong

By Nico Hohman The Golden Rule: We all know it; we all grew up learning it in elementary school. “Do unto others as you would have them do unto you.” Or, in layman’s terms, treat others the way you...
November 22, 2016

7 Steps to Crafting a Better Sales Story

By Nico Hohman Is your listing presentation working for you? Are you getting as many listings as you want? If the answer is “no,” then it may be time to craft a better sales story. According to Donald Miller,...

Why I Said No to $20,000 in Commissions

By Nico Hohman It is easier to turn someone down, than to let them down. This is the phrase I used to happily say no to $20,000 in real estate commissions. One of the advantages of working as a...

Millennials, Markets, and Housing Mobility

By Lauren Campbell According to a recent Urban Land Institute study, most millennials are not living in the urban core – though the research shows that they would like to be. Millennials – the generation that bore the brunt of...
January 20, 2016

‘Come as You Are’

By Cain German In an industry traditionally dominated by scripts and top performers, know that it’s not just OK to show your personality, but nowadays it’s imperative. When some think of real estate agents, the connotations don’t stray far...

Working With Hispanic Clients

By Erika Villegas Are you leaving money on the table by not working with Hispanic clients? I am still surprised to hear an answer of “no” when I ask agents from different parts of the country whether they work...
September 22, 2015

How We’re Working to Keep Agents Safe

By Alyssa Hellman Most people don’t consider real estate to be a dangerous industry;  however, the frequency of crimes against real estate agents – including the horrific murder of Beverly Carter last year – is a chilling reminder of...