By Lynn Minnick
This post follows along the same idea as Cory Brewer’s last post about relationships. My office has a new office leader/manager and she recently put together an event that I thought was pretty genius AND helped build relationships.
She asked each of us to provide her with a list of the different real estate service-related vendors we use and would recommend (home inspectors, exterminators, electricians, septic installers, radon guys, landscapers, mold specialists, handymen, home stagers, etc. — all the professionals we turn to on a regular basis in my market.) Then, for a small donation to our company charity, The Sunshine Kids, she offered each of them a table at a vendor fair we hosted. She invited all of the REALTORS® in our town and surrounding towns, and served refreshments.
The event itself was only about two hours long, but it allowed us to meet face-to-face with these professionals, make introductions, and network. I suppose it was kind of like speed dating. Some of the businesses were more experienced with vendor fairs and came prepared with lots of handouts, giveaways, and raffles, while others greeted us with simple business cards and conversations, relying solely on their long-standing reputations.
The event was easy to organize and very well-received. A win-win-win, really, for us, the vendors, and our favorite charity!
By Anand Patel
I have a wonderful agent in West Palm Beach, Fla., who decided he wanted to give back by getting involved with his local chapter of Habitat for Humanity. While on site at his first project, he struck up a conversation with a fellow volunteer working along side him. As they carried on their conversations throughout the day, it turned out his new-found friend was an investor residing predominantly in Europe but looking to buy, rehab, and sell residential real estate while in the West Palm Beach area. To make a long story short, my agent ended up finding a property for his new volunteer buddy, who in turn rehabbed the property and had my agent list it and eventually sell the property for him. His new client enjoyed the experience so much he wants to purchase a few more properties with my agent. Who would have thought giving back would have paid off so well!
The point of my story is that we all prefer working with people with similar interests, right? Isn’t it easier to work with a client who supports the same causes, charities, clubs, foundations, associations and organizations that you do? Volunteering is a great way to connect with these like-minded individuals. Keep in mind that one should only volunteer when they truly have a genuine interest in getting involved and giving back. We all know people who volunteer with the pure intention of getting new business — others read right through this. Sharing a common bond and genuine interest with someone makes the decision for them to do business with you so much easier.
Here are some ideas:
- Volunteer with charities or causes you want to support. You will meet people from all different backgrounds and professions. You’ll learn new perspectives about yourself, the way you run your business, and how you view your community. Not only will you feel good in supporting your favorite cause, but you are also indirectly helping yourself grow as an individual.
- Volunteer to serve on committees at your association, various organizations you may belong to, at your place of worship, or your child’s school. Continue reading »