Brooke Wolford

By Brooke Wolford

Recently, at the Minneapolis YPN SquareTable event, I had a discussion with a few agents about what type of car you should drive to protect your image as an agent.  It went back and fourth based on where you lived, who you served, etc.  While I agreed with a lot of the responses, I also feel that having a certain type of vehicle does not make you a good agent.  It’s all about what you do for your clients.

Take me for instance.  I live very frugally. I have a nice car and all, but it’s really nothing special.   When I go grocery shopping, I clip coupons.  I rarely shop for novelty items and money really is not an issue with me.  I worry about making sure I’m able to support my family and being able to retire some day — both are very important to me.

While discussing this with the other agents, someone suggested that you talk to your past clients and see what they thought about the vehicle you drove.   I decided to survey some of my clients and see what they said.  I sent an email out to them with the following questions:

1. Is there anything that would have deterred you from using me as an agent?  Examples:  If I had purple hair, tattoos or drove an ugly car, etc.

Client #1- “If you had purple hair, I might have run after meeting you in that open house, but I could care less about tattoos or the car you drove. “

Client #2-“Honestly, was impressed because you drove the same car as me.  I know the quality of the vehicle you drove and I think it says a lot about a person by choosing a high quality vehicle. “

Client #3- “Well, I believe in first impressions.  I didn’t know what type of vehicle you drove when we first met.  I had the opportunity to work with you and my loan officer for a while before I started to view homes, so it really didn’t matter anymore.  I was happy with you.”

2. What are the reasons you used me as an agent? Continue reading »