Peter Lamandre
By Peter N. Lamandre
Well, it seems as though some more changes are coming to Facebook. Love it or hate it, timelines are hear to stay… and now timeline is coming to your business page.
Facebook recently announced that beginning March 30, 2012, your business page will be getting a facelift. The admins of business pages can preview the changes and play around with the new features. I’d strongly recommend you take a look at how your business page will appear after the change.
There are a few things you will want to do in preparation for the change.
- One of the first things you will want to do is add your cover photo, which is what people will first see when they visit your page. It would also be a good time to review your profile picture, which should be square and at least 180 pixels wide. The picture appears to be a bit larger then it does the old page, thus, you will want to make sure your profile picture is a bit higher quality so it does not look pixelated.
- You will also be able to control the order of things on your page, so make sure you play around with order of your apps as only the top 12 will be displayed.
- You will be able to highlight events in your timeline, such as making certain things wider and pin things to the top so everyone will see it first. A nice feature is the ability to delete posts and updates from your timeline should you want to omit it from your profile.
- You will be able to monitor your pages’ activity and interact with visitors all right from the admin panel. Continue reading »
Dave Robison
By Dave Robison
About 10 years ago when I started advertising online, I knew I only had a few years before the rest of the world caught up. When I first broke out my SEO and PPC campaign, I was paying $1,000 a month. It gave me heartburn at the time, but my business grew and flourished.
That first month I was dumbfounded how I turned $1,000 advertising into $20,000 in commissions. Sure enough, other agents started to do the same thing. My costs started to grow as it got more competitive. Back in January 2008, that cost grew to $20,000 in one month. Ouch. I hadn’t done anything different 7 years ago from that month, I had just let my campaign stay the same. I realized times change and you have to change as well, or one morning you will wake up saying “ouch” like I did that month.
The new secret to advertising is three-fold and its extremely cost effective!
1. Have a Facebook business page. You can’t just have a personal one. Use a personal one and a business page. There is a difference.
2. Focus on getting likes. Don’t pay for likes. Attract people to ‘LIKE’ your page. This is how you grow your sphere. You can see how I did this at www.facebook.com/utahdavehomes You must have a welcome page that brands you and invites people to ‘LIKE’ it. I went to www.builderonlinesolutions.com and for as low as a $199 promotion you can get your page branded for you. Continue reading »
Stefanie Hahn
By Stefanie Hahn
Just like chocolate and peanut butter, being social and Facebook go hand-in-hand. But are you really being social through your Facebook business page? This tutorial video will give you tips and advice for getting the most out of Facebook by simply being friendly.
Stefanie Hahn is the education director for Coldwell Banker Hearthside, REALTORS® in Malvern, Pa. Visit her Web site: www.StefanieHahn.com.
Laura Rubinchuk
By Laura Rubinchuk
Lately I’ve been convinced that Facebook business pages should be more like a community page, a 365 page, or another way to get your community involved and talking.
While I see extreme value in that, and don’t mean to discredit that theory, because there are many ways to make social media work for you, I want to say that you should STILL have a fan page for you business (or your brand).
I recently got engaged and found wedding planning to be a second job. Research, planning, Web surfing, reviews, etc. etc. <eyes glazing over here> I’ve found that I went back to what I know well. When I find a vendor I’m interested in, I took to wedding rating sites in addition to Facebook. I wanted to see what people were willing to stake their names and identities to say. Is it just the vendor talking about recent events or did the clients actually post something to say “Thank you! You were great!” or something of the sort. In one instance, I was so torn between two vendors, I actually sent a complete stranger a Facebook message. Surprised? She responded. She was willing to spend the time to tell a complete stranger how great this DJ was at her wedding. I find it’s easy to bash or praise a vendor as a faceless avatar with an arbitrary name – it’s more credibility when it’s an actual person speaking up and vouching for this professional.
Take that to your business. We ask clients for testimonials all the time – we add it to our websites, our marketing brochures, we paste them everywhere! But what about your Facebook page? Why not simply ask them to write it there? You know they’re on there killing time anyway! You know how it goes – the post shows up on their wall, and their friends see it, and so on and so forth.
Just don’t forget to be consistent. Don’t have one post a month or none at all. Don’t brag, don’t just post your blogs or tweets. Actually provide some content and reassurance so when a stranger looks for you, they’ll find something great they can’t ignore! I plan to implement this new strategy, now that the lightbulb has gone off!
Laura Rubinchuk, GRI, is a real estate practitioner with Keller Williams Realty in McLean, Va. Visit her blog at www.ArlingtonRealEstateNews.com or her Web site at www.TheLJRGroup.com.
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