By Jay O’Brien
Now that I (maybe) caught your attention with such a money-hungry, eye-grabbing, cliché of a title, allow me to attempt to pave a thought process in your mind on how to achieve such an ambitious monetary goal without being too Robert Kiyosaki about it.
First, focus on connecting the dots more than selling houses. Learn how to spot opportunities.
Forget about the postcards, lose the expired listings scripts, and think. For example, is your neighbor having a garage sale? What’s their story? Maybe they’re gearing up for a move. What do you do? You have their address…now look up tax records, find out information, and send a personalized letter to help figure it out.
Here are two other ways to seize a business opportunity:
1. Have you ever received a phone call on one of your listings that was already in escrow? Think about EXACTLY how that conversation went. Most I have heard sound a little something like, “Nope, nope. Sorry. That property is pending and will be closing soon. Yep. Yeah. Thanks for calling,” in an annoyed and disturbed voice.
When a sign call comes in, prospective clients are calling your buyer’s hotline. It’s our job to capture this call, convert this lead, and represent this individual on a different transaction. I personally like to ask questions such as: Continue reading »
By Paul Everett
The first indication from many home owners that they are seriously considering selling their home is often through a free listing on Zillow, Trulia, Craigslist, StreetEasy, or other regional and national For Sale By Owner sites.
With the expansion of FSBO advice companies as well as online listing tools—particularly Zillow and Trulia—an increasing number of home owners are feeling empowered to take a spin at selling their homes on their own, in order to cut out the potential fees associated with agent sales. As we all know, FSBOs most often learn after a few weeks that selling a home is hard work, and best left to professionals! Placing yourself and your real estate services in front of the home owner during this moment of realization is the key to securing listings from online FSBOs.
When the home owner starts feeling the frustration of selling on his or her own, this is the seed of your opportunity. Unfortunately, you won’t be the only one who knows the time is ripe. Rest assured that many like-minded and hardworking agents in your area will all be thinking the same thing at the exact same time. Therefore, timing and approach will mean everything if you want to be the one who gets the listing. Here are five tips for putting yourself ahead of the pack: Continue reading »