branding Archive

Design a Social Media Post in Less Than 5 Minutes

By Lee Davenport Don wrote: “I have no creative gene so it takes me literally hours to create snazzy social media posts. I can’t spend that much time as a ‘solo-preneur,’ but I know the importance of my business...
September 13, 2017

Using Hashtags in Your Online Marketing

By Lee Davenport When you need to look something up, what do you do?  Many of us will grab our phone, laptop, or computer and do a Google or Bing search. But, wait: You just realized that does not...
August 29, 2017

10 Questions to Help Make a Name in Real Estate

By Lee Davenport If you’re in the real estate sales business but feel like no one knows it, then you likely have a branding problem, my friend. Alexandra Radford, the marketing maven of Edge Marketing Company, has a critical...

Not All Email Addresses Are Created Equal

By Nico Hohman There are many decisions to make in your real estate business before you jump into action. You need to determine what brokerage you will join. You need to set up your website and all of your...

Build a Real Estate Business, Not a Job

By Ryan Fitzgerald Let me ask you a question: Do you want real estate to be the only job you have for the rest of your life? For some, the answer might be “yes.” For me, the answer is...

Under the Sells-Scope: Canva for Work

By Lee Davenport I’m a huge fan of Canva, the easy-to-use, affordable website that allows you to author amazing marketing materials in minutes. So I was elated to hear that they have recently released a 2.0 version for busy...

Wine and Real Estate

By Erika Villegas I recently moved to a new neighborhood in Chicago where I had only sold a few homes. I didn’t know many people there, but more importantly, I didn’t know enough women. From my experience in real...
March 12, 2015

Geo-Farming to Build Your Business

By Brandon Doyle Establishing a geo-farm in a local neighborhood that you’re familiar with is a great way to gain additional listings. This is something that takes time and a commitment, but can be very rewarding. The first thing...

‘That’s Why We Are All Not Profitable!’

By Dave Robison Marilyn Wilson with the WAV Group has been visiting brokerages and state associations with data that her company compiled about our industry. While attending one of her recent presentations, I snapped a quick photo with my...
March 5, 2014

Smart Marketing: Makes All the Difference

By Dave Robison The Average Marketing Scenario A couple years ago a loan officer asked me a brilliant question that they should have asked themselves before they spent $30,000 on a failed marketing campaign. “Dave, I have had a...
February 21, 2013