branding Archive

Geo-Farming to Build Your Business

By Brandon Doyle Establishing a geo-farm in a local neighborhood that you’re familiar with is a great way to gain additional listings. This is something that takes time and a commitment, but can be very rewarding. The first thing...

‘That’s Why We Are All Not Profitable!’

By Dave Robison Marilyn Wilson with the WAV Group has been visiting brokerages and state associations with data that her company compiled about our industry. While attending one of her recent presentations, I snapped a quick photo with my...

Smart Marketing: Makes All the Difference

By Dave Robison The Average Marketing Scenario A couple years ago a loan officer asked me a brilliant question that they should have asked themselves before they spent $30,000 on a failed marketing campaign. “Dave, I have had a...
February 21, 2013

The Reality We Create

By Brett Caviness I strongly believe in the power of positive thinking and live by it everyday.  As a determined entrepreneur and recent graduate of the University of Northern Iowa, I am goal-oriented and envision my plans becoming a...

What’s the Message? Ask Yourself ‘Why’

By Toby Boyce “What do you think Heather Jones* does?” my mother-in-law inquired as we followed a heavily decorated mini-van through the streets of a north-central Ohio community. “Well, I think it would be real estate,” I replied. “You...

Groupon Could Be a Real Estate Marketing Mecca

By Jared James Part of my job as a real estate speaker/trainer is to keep up to date on the latest news, fads, tools and technologies that come out so that I can determine if I think they are...
April 22, 2011

5 Tips to Help You Shoot a Successful Video Tour

By Subhi J. Gharbieh It is very obvious that the Internet has drastically changed the way we do business as REALTORS®. According to the 2010 NAR Profile of Home Buyers and Sellers, 99 percent of buyers started their home...

Get Out…Sourced!

By TG Gallaudet I first became in tune with the idea to outsource around the same time 4-Hour-Workweek became a hit. I assumed that if people could outsource their entire lives, then I could outsource most of our business...
February 16, 2011

A Different Approach to Vlogging: Meet Internet Sensation Herman Chan

By Melissa Dittmann Tracey, REALTOR® Magazine Herman Chan wants you to free yourself in your videos. Stop having the delivery of a “dial tone” and show some personality, Chan told a crowd at a session sponsored by the California Association...
October 6, 2010

Show Me Your Barcode!

By Jonathan Osman When you think of a barcode, you are no doubt thinking of the UPC labels that exist on the back of EVERYTHING.  The lines on a barcode correspond with a database that delivers information on the...