brand Archive

Dominating Social Media for Your Real Estate Business

By Rebecca Donatelli It’s no secret that social media dominates today’s technology-based society, and has become a crucial part of everyday life for most. The rapid spread of news, celebrity gossip, and the genuine interest in other people’s lives...
January 19, 2018

10 Ways to Get The Most Out of LinkedIn

By Bill Gassett What do you think LinkedIn is for? Is it just for people who are trying to find a new job? Should you only visit it if you want to recruit somebody? Or is it one of...
February 27, 2015

Choosing the Right Brokerage For You

By Brandon Doyle Whether you’re new to the business or in a growth stage, at some point in your career you’ll need to pick a brokerage to associate with (or start your own). There is no “one size fits...

The REALTOR® Value Proposition: Do You Have an Elevator Pitch?

By Sam DeBord This week I’m in Washington, D.C., for the REALTOR® Party Conference & Expo, and it got me thinking: Some of the most interesting committees I’ve worked with lately have focused on a range of issues surrounding...

The Case for a REALTOR® to Lead Realtor.com®

By Sam DeBord Realtor.com®’s president, Errol Samuelson, has been hired away by Zillow. I’ve met Errol and he’s a nice guy, very smart, and very successful. Business is business. But, naive as it might be, there’s plenty of disappointment...

Duty’s Calling, YPN

By Nobu Hata Unless you’ve been living under a rock, you know that we’re living and working in a tenuously linked society right now.  Hyper-political-mumbo-jumbo is being thrown around to a jaded audience, and we are more polarized and...
February 7, 2012

Get on Board with Century 21 Events in Anaheim

CENTURY 21® is a proud sponsor of the REALTORS® Conference & Expo in Anaheim and our home base will be booth #325. We will greet guests at the International Welcome Reception on Thursday, November 10th.  The CENTURY 21 brand...

Focus on Being Who You Are in Social Media

By Brooke Wolford Social media is a great thing for our business. We are connecting to more consumers than ever.  It’s all fine and dandy. However, is what you portray online the real you? Recently, I attended a #tweetup. ...
April 6, 2011

Don’t be Avril Lavigne

By Nobu Hata I got stuck watching the Olympic Closing Ceremony and the highlight – for me – was watching how uncomfortable Avril Lavigne looked singing her hit opus “Girlfriend.”  It was painful watching the once married, now divorced,...

We All Have a Little Jay-Z in Our Brand

By Lincoln  Crum One of the people I admire so much these days is the hip hop star, music executive, and social entrepreneur Shawn “Jay-Z” Carter.  Jay-Z has worked tirelessly in building a brand of “him.”  The elements that...
February 10, 2010