By Scott Newman
So here’s where you currently stand: Everyone and their mother has been telling you to blog. They say, “it’s so important to connect with the potential clients in your market.” Or more generally, “put yourself out there!” Even asking, “Why aren’t you blogging already? You’re the best writer I know!” (This last one from your mom).
But what’s a newbie blogging REALTOR® to do? Where do you start? What do you say? What don’t you say?
For these questions and more, I hope this blog post and the tips it contains will provide answers. Because while a blog is arguably one of the more daunting personal marketing tools out there, it’s also one of the most effective. Starting and maintaining a blog is an important endeavor for any real estate professional looking for more ways to reach potential clients and—drum roll please—generate business.
Being yourself is the best advice you’ll probably ever get about almost any problem you’re having in life—how’s that for a tip?—but it also holds true with blogs. People want genuine experience, and if you can’t give that to them, they won’t give you their precious time and they’ll go off searching for another blog written by someone who has the realness factor they seek. Oh yeah, and then, when they’re hooked on some other agent’s blog, they’ll wind up buying a home from that agent and not you. Trust me, it can happen. Continue reading »
By Lynn Minnick
I’ve been marketing the crazy out of a high-end listing. (Yes, I’m fairly sure I just made up that expression…but this is about getting creative, right?) This is easily the hardest I’ve ever worked to sell a listing. In this market, I went in knowing it would be a challenge, armed with an arsenal of creative ideas and a full social media marketing plan. Taking a partner on this project was necessary because I knew I would be traveling abroad for an extended time during the listing period, but it has been great to have someone to bounce ideas around with. Because of this, we’ve done some interesting things that might give you a few ideas.
We started off with hosting “An Evening With Monica Seles” in NYC through the International Tennis Hall of Fame in Newport, R.I., and by sponsoring the Campbell Tennis Tournament. We did this because the property has a Har-Tru tennis court overlooking the Connecticut River. (See, Monica is such a good sport – having her picture taken with our sign!) Sure, we had broker tours as well as the requisite broker’s open house, but we made it memorable by creating a micro-cocktail named after the property (we called it “The Knowles”), sushi and seafood appetizers, a wine and dessert tasting by the river, and an amazing door prize giveaway (tickets to the U.S. Open!).
We’ve been in the New York Times, Wall Street Journal, and on every online venue we should be. We’ve targeted the agents selling high-end waterfronts with glossy mailers and e-mails. Continue reading »
By Rob Reuter, YPN Manager
I was recently approached by staff of REALTOR® Magazine and asked if I could start blogging in the YPN Lounge. I remember thinking to myself “cha right, have you seen my to-do list?” Well here I am and for my first blog in the lounge, I get to write about an exciting topic: the word REALTOR®. It is over 100 years old and many members, and even more of the motoring public, are still unclear of what it means (and how it is pronounced). I’ll admit that even when I was selling real estate, I wasn’t 100% sure on what it actually meant or how it could be used.
Websites, blogs, business cards…YPN Chapter names. Many of these are guilty of the misuse of the term REALTOR® and as the future of the real estate industry, we should all be fully educated on the meaning and correct use of it. To help get us started, here are a few guidelines for use on the Internet taken directly from Realtor.org:
1. The term REALTOR®, whether used as part of a domain name or in some other fashion must refer to a member or a member’s firm.
2. The term REALTOR® may not be used with descriptive words or phrases. For example, Number1realtor.com, numberone-realtor.com, chicagorealtors.org or realtorproperties.com are all incorrect.
3. For use as a domain name or e-mail address on the Internet the term REALTOR® does not need to be separated from the member’s name or firm name with punctuation. For example, both johndoe-realtor.com and johndoerealtor.com would be correct uses of the term as a part of domain names and email@example.com and firstname.lastname@example.org are both correct uses of the term as part of an e-mail address.
4. The REALTOR® block R logo should not be used as hypertext links at a web site as such uses can suggest an endorsement or recommendation of the linked site by your Association. The only exception would be to establish a link to the National Association’s web site, REALTOR.org, or its official property listing site, REALTOR.com.
For a full understanding of the term REALTOR®, here’s a link to its location at Realtor.org: http://http://www.realtor.org/letterlw.nsf/pages/internetuse. So the next time you’re in line at the grocery store or hitting up happy hour and you hear someone say ‘real-a-tor,’ you can turn to them and say “it’s pronounced REAL-TOR and this is what it means.”