By Lynn Minnick
As a certified international property specialist (or CIPS), I was able to participate in a really fantastic webinar session offered by the National Association of REALTORS®’ Global division. The webinar was presented by NAR Director of Digital Engagement Nobu Hata, who offered very helpful ideas for developing marketing with a global customer base in mind. As a result, here are the items that I am considering implementing to attain a more global reach:
- Photos - They say a picture is worth a thousand words, but in this case it pronounces them in all languages. Go strong with well-composed, well-lit, well-staged photos. Use a professional photographer if the situation requires it. International buyers are visual buyers, too.
- Responsive Design – Does your Web site work well on all platforms? Because it has to. With so many buyers using their mobile devices to search for homes, especially those visiting from abroad, you need to be sure your site works on phones and tablets. Take the time to check. Continue reading »
By Brooke Wolford
I recently received a really negative comment on one of my YPN Lounge posts. When I first received word of the comment, I was really taken aback. It seemed as if the person who commented had some personal issue with me. I was honestly very offended.
I debated over the weekend whether or not to address the individual who wrote the comment. Being the person that I am, I would normally address the person directly, in a professional manner. I could explain that I understood this reader’s opinion and not everyone feels the same way about this topic.
I never expect that everyone is going to like what I write or that they even understand where I am coming from. I completely understand that things of this nature could and will happen.
If I could give any advice to those of you who have a blog, I would say allow the comment to be published and address the comment directly on the post. I think this will show your readers that you have some class and that you can be professional when dealing with less-than-pleasant people or those who simply disagree with you.
Don’t get offended by how others feel. You can’t force anyone to understand your perspectives or opinions. Cherish the fact that what you have written has caused someone to be passionate enough about it to debate the issue.
Brooke Wolford is a real estate practitioner with Coldwell Banker Burnet in Woodbury, Minn. Follow her blog at adventuresinrookierealestate.com.
From REALTOR® Content Resource:
Not the double whammy.
Your clients’ home being burglarized while they’re on vacation would be a total downer. If they also work from a home office, they’d probably suffer the mother of all stress headaches.
Spare clients that post-vacation pain by branding, printing, and hand delivering free info on how to do a home office security check from the REALTOR® Content Resource.
That’s not the only free, ready-to-go article at the REALTOR® Content Resource you can hand deliver (or post to Facebook, Twitter, your blog, or website; email; or add to your e-newsletter). Share all five articles in the “Keep Your Home Safe While You’re on Vacation” article package, or find others by searching the REALTOR® Content Resource by keyword or topic.
The REALTOR® Content Resource is brought to you by the NATIONAL ASSOCIATION OF REALTORS®. With it, you can download free home ownership content from HouseLogic to your marketing materials.
HouseLogic is a comprehensive consumer website—from the NATIONAL ASSOCIATION OF REALTORS®—geared to helping home owners make smart decisions to enhance, maintain, and protect the value of their home.