blog Archive

Develop a Killer Online Strategy

By Charlie Allred Having a blog can be a killer online strategy for your real estate business. A vibrant blog can be the very top of your online funnel. But your potential clients must feel understood when they first...
February 9, 2015

Nichify: Blog Small for Big Online Results

What if every time you posted something online, you thought about providing the most value to the person looking for that information? How would your online presence change? My guess is that it would become more focused....

6 Twitter Rules for Real Estate Agents

You know you need to be on Twitter, and you have even heard other agents talk about how much traffic the social media giant can garner, but you have given it a go with nearly zero results. So what...

Keep it Relevant in Content Marketing

By Brandon Doyle Content marketing is all about creating original content that the reader values. A lot of people go wrong by copying and pasting another person’s works, or just regurgitating what someone else has already said. It is...

Is Your Marketing Global-Friendly?

By Lynn Minnick As a certified international property specialist (or CIPS), I was able to participate in a really fantastic webinar session offered by the National Association of REALTORS®’ Global division. The webinar was presented by NAR Director of...

How to Handle Negative Blog Comments

By Brooke Wolford I recently received a really negative comment on one of my YPN Lounge posts. When I first received word of the comment, I was really taken aback. It seemed as if the person who commented had...
April 16, 2012

Break Into Video Marketing in 2012

By Stefanie Hahn Intimidated by video? Don’t be! There’s a plethora of ways you can incorporate video into your blog or website this year, without it being over-the-top promotional (and without your mug being the only thing in front...
January 3, 2012

Clean Your Social Media House in 2012

By Stefanie Hahn Make a New Year’s resolution to better manage your name and online reputation. The first step is to figure out which social media platforms work best for you and your business. Check out my video to...
December 20, 2011

Clients Set to Travel? Drop Off Free, Branded Home Office Security Info

From REALTOR® Content Resource: Not the double whammy. Your clients’ home being burglarized while they’re on vacation would be a total downer. If they also work from a home office, they’d probably suffer the mother of all stress headaches....
August 9, 2011

5 Tips to Get More From Your Real Estate Testimonials

By David Krichmar Testimonials are a very important asset to you.  Heck, what better way to show your “The Best REALTOR®” then with testimonials from past clients?  Here are five great tips to get more out of your testimonials: 1. Content-...
July 14, 2011