By Marianne Guenther Bornhoft
A new study just released from the Pew Research Center’s Project for Excellence in Journalism indicate that half of American adults have mobile Internet access via a tablet or smartphone. This is a major shift on how we as REALTORS® might want to review how we price our listings. Now more than ever, it is important to identify how potential buyers are using new technology to find their dream home.
At the center of this growth phenomenon is the tablet computer. The report states that nearly a quarter of U.S. adults — 22 percent — now own a tablet device-double the number from a year earlier. Another 3 percent of adults regularly use a tablet owned by someone else in their home. And nearly a quarter of those who don’t have a tablet, 23 percent, plan to get one in the next six months. In addition, 44 percent of U.S. adults have smartphones, which, according to the survey, is up from 35 percent from May 2011.
Most buyers start their home search by looking at listings online, or most often, on a real estate app specifically designed for a smart phone or tablet. This search tool allows the person to search for very detailed criteria. For example, the app will prompt the buyer to select the price grid they desire. For example, on the REALTOR.com® app, a typical price starts from a no minimum amount up to $300,000 with a $25,000 price spread between the two different price brackets. Most apps follow this rule. Some are only $25,000 between the price brackets and some real estate apps use a $50,000 price spread.
So let’s say you’re a seller and you would normally price your house at $224,999, now with the specific price brackets in mind, you might want to price it at $225,000 exactly. That way it will show up in both searches. Specifically, the search criteria a buyer might pick has house prices that go up to $225,000 or some would rather start from the $225,000 price bracket and search higher.
Remember, the real estate app only gives you exactly what you ask it to produce. So a seller might actually be losing a buyer who could afford a higher price home by pricing it out of targeted range. It would have been better if they would have priced it precisely the amount of one of the specific price brackets on the desired real estate app.
Rethinking how we expose the listings to the public is crucial as technology becomes more advanced and different ways to search for a house develop. We must learn to adapt to this change or be left behind.
Marianne Guenther Bornhoft is a broker at Windermere Manito in Spokane, Wash. Connect with her at www.SpokaneHouse.com , on Facebook at www.facebook.com/marianneguentherbornhoft or on Twitter @spokanehouse or www.linkedin.com/in/marianneguentherbornhoft.
By Stefanie Hahn
I have a new favorite. I think you will love it too. Evernote is more than just a tool for note-taking. Evernote is a cloud productivity tool where I can write, save, tag, share and sync my notes. I started using Evernote on my iPad, then installed it on my laptop and grabbed the app for my Android. A note I start on my iPad can be edited on my Android and finished on my laptop. Seamless. Truly. Awesome.
There are 4 ways to take a note:
1. Write it out
2. Record your voice
3. Take a photo note
4. Grab a Web clip
Writing (or typing) is the most common way I take a note. I use Evernote to start most of my blog posts now. Even a video post requires a bit of planning, so starting here makes sense. This works like a charm if you are taking notes in a meeting or class too! Taking notes while hammering out a deal over the phone? Write them in Evernote. Even email them to the other agent.
I use the voice record notes when I’m in my car, which is all the time. These are perfect for recording ideas, things to remember, and to-do lists. Continue reading »
By Travis Broadwater
If you want to browse the Web on your iPhone or iPod Touch (or the upcoming iPad), the only option is the built-in Safari browser because Apple, until now, won’t approve other browser apps in their iTunes store.
Opera, hoping that Apple will change their policy, has developed a version of the Opera Mini browser for the iPhone and they’ll showing a preview of this iPhone App during the Mobile World Congress that happens in Barcelona next week.
An email from Opera PR says:
“We are thrilled to offer journalists and partners an exclusive preview of Opera Mini for iPhone during the year’s biggest mobile event,” said Jon von Tetzchner, Co-founder, Opera Software.
Safari vs. Opera for iPhone
According to a Reuters article, Opera claims the Opera Mini for iPhone offers up to six-times faster download speeds than Apple’s own browser, and up to 10 times smaller data traffic.
The Opera Mini for iPhone will only be shown to members of the press but Apple will have to approve the app for everyone else to experience Opera on their iPods and iPhones.
That may not happen anytime soon as Opera is yet to submit their Opera Mini iPhone App to the Apple App Store for approval.
Travis Broadwater is with Kennen & Kennen REALTORS® in West Virginia. Visit his Web site: www.TravisBroadwater.com.
By Brian Copeland, 2009 NAR Conference Blogger
I have officially picked up my conference book, expo guide, all the additions to the program and spamilicious bag of goodies. Perhaps it’s an eco-friendly thing, but I’m loving the idea of the iPhone app. Everything seems to be there in real time. I’ll be updating you throughout the week on how the iPhone App is jelling. Here’s a list of the things I’m looking forward to most with this new tool.
1. It’s great to see the @NAR2009 tweets to keep me connected with everyone around.
2. While I haven’t witnessed it yet, the Expo floor guidance looks like a winner.
3. As a chubby guy, the dining guide rocks!
If you haven’t downloaded it yet, you can search the App store under NAR 2009 or link HERE.