By Jared James
Jared James is the CEO and founder of Jared James Enterprises (JJE) and travels around North America speaking to and coaching REALTORS®. Connect with Jared at www.jaredjamestoday.com, on facebook.com/jaredjamestoday, or follow him on Twitter @jaredjamestoday.
By Kelly Quigley, REALTOR® Magazine – Video By Erica Christoffer, REALTOR® Magazine
With a guest list of 500 career-driven REALTORS® and their friends, the networking scene was hot and the dance floor even hotter Friday night at the exclusive Young Professionals Network party.
“It’s incredible to see the energy of these folks,” said attendee Eric Berman, communications director for the Massachusetts Association of REALTORS®.
The National Association of REALTORS®’ dynamic YPN community has grown to more than 200 local and state networks across the country, with an estimated 15,000 REALTORS® participating. Three of those YPN groups were honored Friday night as Networks of the Year: California Association of REALTORS® YPN, Chicago Association of REALTORS® YPN; and the Athens, Ga., YPN.
“Keep it up, we’re doing great things,” Nobu Hata, 2012 chair of NAR’s YPN Subcommittee told the crowd.
The event, held at the at the Heat Ultra Lounge in Anaheim, was sponsored by Century 21 and Kodak. To learn more about YPN and access resources to help start a network in your area, visit REALTOR.org/YPN.
Watch as members explain how their involvement in YPN has helped boost their real estate careers:
Michelle Flaherty
By Michelle Flaherty
Now that we’re on to day two of the REALTORS® Conference & Expo, and my mind and body are beginning to adjust to west coast time, the pieces of information that I will bring back home with me are becoming much more clear.
First, it is becoming abundantly clear that I need an iPad. Every class I’ve attended so far has opened my eyes to at least one new tip, trick, or app to enrich my clients’ experience and make my job easier and more fun. Nobu Hata (2012 chair of the YPN Subcommittee) in the “follow me” class made a point to say it was THE single tool that agents need to have to improve their businesses. And when it came time to write this blog post, I’m embarrassed to say that I had to ask my MOM to borrow hers so I wouldn’t have to go get my laptop in the hotel room. Yes, I’m embarrassed to say that the Gen-Y is the technology dinosaur in this family real estate team.
Second, in a world full of social media and advertising noise, people in the community appreciate when you recognize or mention an ad they placed in the newspaper, an award they received, or an accomplishment that earned them a place in the news. Both the “marketing without money” and “selling luxury property” class instructors suggested clipping articles and reaching out to people personally when their names or businesses are in the news (assuming the story is positive). A great reminder that real estate is and will always be a business built around real relationships. Continue reading »
CENTURY 21® is a proud sponsor of the REALTORS® Conference & Expo in Anaheim and our home base will be booth #325. We will greet guests at the International Welcome Reception on Thursday, November 10th. The CENTURY 21 brand is co-sponsoring the International Night Out on Saturday, November 12th, a premier opportunity for real estate professionals to network. In addition, CENTURY 21 is also supporting the Young Professional Network (YPN), which is one of the fastest growing industry networks in the nation.
On Sunday November 13th, the CENTURY 21 System will host an invitation-only tailgate complete with beverages, ballpark food, and flat screen TVs that will broadcast both AFC and NFC games. And here’s the exciting part! We have a limited number of tickets for YPN Reception attendees on a first come first serve basis. To get your Tailgate ticket, go to the CENTURY 21 booth and show us your business card. That’s all you need to do to attend the hottest Tailgate party of the year!*
Beyond the conference events, we will be at the booth to share how the brand is working “Smarter. Bolder. Faster.” with online, social and mobile platforms. From branded Facebook, Twitter, and YouTube pages to location based services like our smart phone app, to the @C21-Home Matters Blog, the brand is continuing to evolve our strategy for reaching the next generation of homebuyers. Recently, CENTURY 21 became the first brand to buy real estate in ngmoco’s We City, a leading mobile game.
*Note, you must be registered for the NAR Expo on Sunday, November 13th to attend the Tailgate party.
By Amanda Stinton, NAR’s Green Designation Specialist
Check this out: Two days of NAR-approved courses covering two-thirds of a designation for $0, zero, zip, nada, zilch. Really!
If you haven’t already heard, NAR’s Green REsource Council is hosting two days of courses November 9-10, prior to NAR’s annual REALTORS® Conference and Expo in Anaheim. The courses are only open to REALTORS® who belong to their local YPN. In addition, the courses are taught by top national instructor and green building expert Bob Hart and they’re absolutely free!
If you aren’t a YPN member yet, join! Then just visit our site and submit a registration form: www.greenresourcecouncil.org/ypn. We’ll follow the second day of class with a wine and cheese reception. All students in this class will also get a coupon allowing them to take the final course, Green 300: Greening Your Real Estate Business, online at a discount.
So, maybe you’ve noticed different labels on products in homes or maybe there are green features abound that you simply haven’t noticed because you haven’t learned what to look for. Your clients want a home that’s healthy, durable, efficient, and nearby to the places they frequent. The question is, do your clients consider a healthy, durable, efficient, well-placed home a description of a green home?
As real estate professionals and REALTORS®, it’s important that we know how to guide clients so that they can make the best homeownership decisions for their priorities and needs. What if you could show your buyer client the home that meets their requirements and saves them money each month on utilities when compared to other homes in the area? How about the home that could sell for a premium when your seller decides to move because it’s green certified? Earning NAR’s Green Designation will help you position yourself as a trusted advisor.
More than anything, it’s a fascinating niche in the industry full of energy and interesting people. Of course, I’m biased having worked with NAR’s Green Designation, but there is real value here. I encourage you all to harness it!
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