advertising Archive

You Can’t Pay for Experience

By Brooke Wolford In the past year since I started my real estate marketing company Organamx, I’ve noticed one growing trend: Many people have the notion that you can pay to somehow prove that you’re successful. While you can...
January 13, 2014

How to Build A High Performance Real Estate Team

By Dave Robison When I first got into this business, I was immediately struck by the enigma that is a real estate team. No matter how closely teams resemble one another on paper, real estate teams will always vary...

Smart Marketing: Makes All the Difference

By Dave Robison The Average Marketing Scenario A couple years ago a loan officer asked me a brilliant question that they should have asked themselves before they spent $30,000 on a failed marketing campaign. “Dave, I have had a...
February 21, 2013

7 Offline Marketing Ideas (Part II)

By David Krichmar And now for  Part 2.  (Check out part 1 here.) 4. Magnet Sign- “No one has ever called off a car magnet.” Really?  Ask around your office — someone has gotten a deal off their magnet...
September 8, 2011

Mid-REALTOR® Crisis: The Axe Effect

By Toby Boyce We’ve all seen the advertisements on television. The more Axe bodywash you use, the more female attention you are going to get. Well, I recently conducted a not-at-all scientific experiment and wore Axe body wash to...

Growing Your Sphere & Business With Low Costs

By Dave Robison About 10 years ago when I started advertising online, I knew I only had a few years before the rest of the world caught up.  When I first broke out my SEO and PPC campaign, I...

Video: Eliminating the Mystery Behind QR Codes

By Stefanie Hahn What are QR codes? How can they work for my business? This video tutorial offers tips and suggestions for utilizing this hot new marketing tool. Stefanie Hahn is the education director for Coldwell Banker Hearthside, REALTORS®...
February 18, 2011

Five Must-Have Real Estate Tools

By Dawn Miller If you’re a new REALTOR® or if you’ve been in business awhile and re-evaluate your budget every year, I am here to reassure you there are only five tools you need to start or maintain your...