The REALTOR® Value Proposition: Do You Have an Elevator Pitch?

By Sam DeBord This week I’m in Washington, D.C., for the REALTOR® Party Conference & Expo, and it got me thinking: Some of the most interesting committees I’ve worked with lately have focused on a range of issues surrounding...

Does Slow, Steady Growth Actually Create Real Estate Bubbles?

By Sam DeBord If “a stitch in time saves nine,” does a market that corrects itself frequently save itself from over-correcting? We’ve been told that slow and steady growth is the safest path for an investment. Real estate markets...

How to Capitalize on Pinterest

By Charlie Allred As Lynn Pineda, a south Florida real estate professional said, “If you are in real estate and you are not on Pinterest, something’s wrong with you.” I couldn’t agree with this sentiment more. Lynn is one...

Keep it Relevant in Content Marketing

By Brandon Doyle Content marketing is all about creating original content that the reader values. A lot of people go wrong by copying and pasting another person’s works, or just regurgitating what someone else has already said. It is...

Don’t Judge My Gen Y

By Brooke Wolford Over the last several years, real estate educators have really pushed that we, as an industry, need to do something special to deal with my generation. Most of these speakers are not part of Gen Y...

Two Mobile Apps You (and Your Customers) Will Love

By Anand Patel There are two great apps that I have been using for more than a year or so now that have served to be very helpful. I share these (and many more) apps with my agents during...
April 4, 2014

Geo-Farming to Build Your Business

By Brandon Doyle Establishing a geo-farm in a local neighborhood that you’re familiar with is a great way to gain additional listings. This is something that takes time and a commitment, but can be very rewarding. The first thing...

The Case for a REALTOR® to Lead Realtor.com®

By Sam DeBord Realtor.com®’s president, Errol Samuelson, has been hired away by Zillow. I’ve met Errol and he’s a nice guy, very smart, and very successful. Business is business. But, naive as it might be, there’s plenty of disappointment...
March 6, 2014

‘That’s Why We Are All Not Profitable!’

By Dave Robison Marilyn Wilson with the WAV Group has been visiting brokerages and state associations with data that her company compiled about our industry. While attending one of her recent presentations, I snapped a quick photo with my...

To Serve and Be Served: A Once in a Lifetime Transaction

By Christian Zarif I almost didn’t answer my phone. I was in San Francisco for our national REALTOR® convention and rushing to get out of my room to an engagement (running 5 minutes late, of course). The strange number...
February 27, 2014