Technology & Social Media Archive

Keywords for Pinterest (Part 3)

By Charlie Allred We all know keywords are important to your online presence, but did you know that keywords are important in Pinterest too?  In my last two Pinterest articles, I’ve discussed best practices for your Pinterest profile and...
September 8, 2014

Virtual Tours Go 3-D With Matterport

By Brandon Doyle My Matterport Pro 3-D camera system arrived on Thursday, and agents who are early adopters of new technology will see the benefits of being able to offer your clients something that no one else can do....
August 26, 2014

Pinterest Board Tips for Real Estate Pros (Part 2)

By Charlie Allred Pinterest boards are the second most important part of your Pinterest account. Last month, I talked about optimizing your Pinterest profile in the kickoff of my series on using Pinterest in your real estate business. The...

Make Home Valuation Systems Work to Your Advantage

By Sam DeBord Online home valuations have a rocky history.  From automated valuation models (AVMs) used in lending during the mortgage boom to consumer-focused products like Zillow’s Zestimate, the accuracy of these valuations has always been an issue for real...

Not Using e-Signatures? Here’s Why You Should

By Andrew Janos The number of tech savvy clients is increasing every day with the help of the Internet and smartphones. Information is at the consumer’s fingertips, which is why the transfer of documents for signature and information should...
June 25, 2014

The Real Estate Pro’s Guide to Pinterest (Part 1)

By Charlie Allred Last month, I wrote “How to Capitalize on Pinterest,” where I said the main benefit of Pinterest for agents and brokers is driving visitors to your real estate website. Well, last week I read a statistic...

How to Capitalize on Pinterest

By Charlie Allred As Lynn Pineda, a south Florida real estate professional said, “If you are in real estate and you are not on Pinterest, something’s wrong with you.” I couldn’t agree with this sentiment more. Lynn is one...

Two Mobile Apps You (and Your Customers) Will Love

By Anand Patel There are two great apps that I have been using for more than a year or so now that have served to be very helpful. I share these (and many more) apps with my agents during...
April 4, 2014

2014 Technology Resolutions

By Scott Newman Technology is changing our lives – and our industry – on a daily basis. And as they say, you’re either with the times or behind them. With that in mind, I wanted to roll out three...

Lead Consolidation: Two Forgotten Words in Online Real Estate Marketing

By Adam Ailion If you are anything like me, you are tired of hearing about the latest and greatest app you have to learn how to use, or the next best service to buy. My mind is going through...
October 11, 2013