Technology & Social Media Archive

The Best Worst Sales Call I Ever Received

By Charlie Allred Here’s the scene: I’m driving home in my car after showing houses, and my phone rings. It’s an out-of-state number, not atypical since I regularly get calls from home owners wanting to move to the Phoenix...

7 Must-Know Ways to Kill It Online

By Charlie Allred With more than 90 percent of home buyers searching online for their new home, how are you capturing these online buyers? Here are my seven absolute must-know tips for becoming a killer online real estate agent. 1....

World’s First Virtual Broker Open

By Brandon Doyle Last month, the Minneapolis Area Association of REALTORS® Young Professional Network presented the first ever virtual broker open. Architech 3D Imaging was on hand to talk about 3D mapping and virtual tours, including Matterport as well...

9 Features of a Great Real Estate Website

By Charlie Allred Ninety percent of home buyers search for their new home online. Knowing this statistic, how is your online presence? Most real estate agents have the website their broker provided them, however, these are merely a page...

The Biggest Social Media Fails in Real Estate

By Bill Gassett It’s no secret that social media is a must in the world of real estate. Today’s buyers and sellers turn the to various platforms and make snap judgments on what you have to offer. You do...

5 Tips to Tighten Your Real Estate Tool Belt

By Alyssa Hellman Sometimes it seems like new real estate products are released every day. It’s easy to become distracted by trying every new marketing tool or tech gadget, but over time the luster fades and you’ve got to...
February 16, 2015

Develop a Killer Online Strategy

By Charlie Allred Having a blog can be a killer online strategy for your real estate business. A vibrant blog can be the very top of your online funnel. But your potential clients must feel understood when they first...
February 9, 2015

Use Your Tweets Wisely

By Bill Gassett So, you’ve finally joined Twitter. How do you know what to tweet about to maximize your time and energy on this rapid-fire platform? How often can you tweet without annoying people? Your followers’ Twitter feeds moves...
January 13, 2015

Nichify: Blog Small for Big Online Results

What if every time you posted something online, you thought about providing the most value to the person looking for that information? How would your online presence change? My guess is that it would become more focused....

6 Twitter Rules for Real Estate Agents

You know you need to be on Twitter, and you have even heard other agents talk about how much traffic the social media giant can garner, but you have given it a go with nearly zero results. So what...