Technology & Social Media Archive

Two Mobile Apps You (and Your Customers) Will Love

By Anand Patel There are two great apps that I have been using for more than a year or so now that have served to be very helpful. I share these (and many more) apps with my agents during...
April 4, 2014

2014 Technology Resolutions

By Scott Newman Technology is changing our lives – and our industry – on a daily basis. And as they say, you’re either with the times or behind them. With that in mind, I wanted to roll out three...

Lead Consolidation: Two Forgotten Words in Online Real Estate Marketing

By Adam Ailion If you are anything like me, you are tired of hearing about the latest and greatest app you have to learn how to use, or the next best service to buy. My mind is going through...
October 11, 2013

Social Media: Are You Doing it Wrong?

By Scott Newman You’re on Facebook and Twitter four hours a day and you’re telling me you haven’t closed a lot of business lately?  Of course not!  Social media is just a tool in your arsenal — and when...

Evolution of the Point-of-Sale

By Dave Robison When I first started in the real estate business more than 14  years ago, I took classes where everybody touted using flyers to “capture buyers.”   One of the tactics was to leave the price off...
July 26, 2013

Does Klout Matter in Real Estate?

By Dolores Esanu Recently, I’ve noticed quite a few business professionals engaging in “Klout.” Klout is a program that rates your sphere of influence within the social media world, with a score of 1 being lowest and 100 being...

Mobile Real Estate Apps Are Here to Stay

By Jason O’Neil I do not believe that mobile is the future of online real estate search. Why you ask? Because mobile is online real estate search and consumers have already been conditioned to get the information they want...

#TimeForABreak: Is Social Media Taking Over Your Life?

By Melissa Krchnak I’ve had a few friends over the last couple weeks who have pledged to stay off social media for a day or longer. While I applaud their restraint, I’m not sure I understand the motivation behind...

Building Relationships: There Isn’t An App for That

By Brooke Wolford We have all gotten sucked into this world of technology. We do everything we can to stay on top of what’s new and hot and purchase the latest iAnything. Even I can’t help but admit that...
February 28, 2013

Determining the Value of a LinkedIn Endorsement

By Stefanie Hahn I loved the idea of endorsements on LinkedIn.  A fast, easy way to show someone what you are truly great at in your career.  When I dove more into endorsements, seeing how LinkedIn displays and asks...
February 19, 2013