Technology & Social Media Archive

Giving Prospects Information They Can Use

By Anita Clark People visit your website for one of two reasons: 1. They might be looking for an agent. If that is the case, they are already half sold. As long as your website looks professional, shows you...
April 10, 2017

Under the Sells-Scope: ChatFuel

By Lee Davenport In the film Transformers, I love how Bumble Bee and the other Autobots come to the aid of humans in style (a yellow Camaro with racing stripes and whatnot). Well, bots are not just for the...
March 27, 2017

How to Use Co-Promote in Your Real Estate Marketing

By Anita Clark Building a website, posting content, then hoping consumers find you online is a bit like putting a sign in a yard, performing no marketing, and hoping a bunch of potential buyers stop by or call for...
March 8, 2017

Creating Shareable Real Estate Graphics

By Kyle Hiscock When people ask me what I do for a living, the easiest response is to say I’m a real estate agent. If I really wanted to get into great detail, the answer would be something along...
February 9, 2017

A Step-by-Step Guide: Convert Internet Leads to Sales

By Brandon Doyle In this day and age, it’s likely that a significant contingent of your leads originate online. Since many apps and websites cut out the need to pick up the phone or initiate conversation face-to-face, it’s increasingly...
December 26, 2016

Drive More Traffic to Your Real Estate Blog

By Nathan Garrett Did you know that there are more than 2 million blog posts published every single day? That’s almost 1,400 blogs posted every single minute! Some large, nationally syndicated websites alone will push out anywhere from 500...
September 27, 2016

Facebook Marketing Tools to Grow Your Business

By Drew Heasley Everyone is on Facebook, and as a real estate agent, you go where the people are. So you probably already have some type of Facebook presence, either through your personal page or a business page that...
July 25, 2016

Not All Email Addresses Are Created Equal

By Nico Hohman There are many decisions to make in your real estate business before you jump into action. You need to determine what brokerage you will join. You need to set up your website and all of your...

Become a Local Real Estate Expert Online

By Ryan Fitzgerald One of the best things you can do for your real estate business is to become the local expert online. It starts with content creation for your blog or website. To attract local buyers or sellers...

Under the Sells-Scope: RealtyBackOffice

By Lee Davenport Have you ever tried an office management software system made by supposed industry experts who were former brokers or real estate office staff in a former life (usually before the recession and today’s technology)? If you...