Technology & Social Media Archive

Not All Email Addresses Are Created Equal

By Nico Hohman There are many decisions to make in your real estate business before you jump into action. You need to determine what brokerage you will join. You need to set up your website and all of your...

Become a Local Real Estate Expert Online

By Ryan Fitzgerald One of the best things you can do for your real estate business is to become the local expert online. It starts with content creation for your blog or website. To attract local buyers or sellers...

Under the Sells-Scope: RealtyBackOffice

By Lee Davenport Have you ever tried an office management software system made by supposed industry experts who were former brokers or real estate office staff in a former life (usually before the recession and today’s technology)? If you...

Work Your Website, Not Your Nerves

By Lee Davenport Approximately 65 percent of REALTORS® report having a website for at least five years but only 2 percent of their business come from those sites, according to the National Association of REALTORS® 2015 Member Profile. Yet...

Under the Sells-Scope: Canva for Work

By Lee Davenport I’m a huge fan of Canva, the easy-to-use, affordable website that allows you to author amazing marketing materials in minutes. So I was elated to hear that they have recently released a 2.0 version for busy...

How to Automate Your Online Marketing

By Charlie Allred I’m always testing online tools and services that agents might find useful so that I can share them with my Killer Online Mastermind group for real estate agents. One of my goals is to automate some...

Expand Your Client Base in 5 Minutes

By Lee Davenport Does selling on social media intimidate or frustrate you?  I can understand if it does.  Maybe you focus on one social platform, doing the obligatory thing of posting your listings. Or maybe you’re promoting your real...

Google My Business, Google+ Builds SEO

By Bill Gassett There is no question that using Google Plus is important for a real estate agent looking to capture business from social media. What is often overlooked – and probably even more important – is using Google...
July 21, 2015

The Best Worst Sales Call I Ever Received

By Charlie Allred Here’s the scene: I’m driving home in my car after showing houses, and my phone rings. It’s an out-of-state number, not atypical since I regularly get calls from home owners wanting to move to the Phoenix...

7 Must-Know Ways to Kill It Online

By Charlie Allred With more than 90 percent of home buyers searching online for their new home, how are you capturing these online buyers? Here are my seven absolute must-know tips for becoming a killer online real estate agent. 1....