Technology & Social Media Archive

Dominating Social Media for Your Real Estate Business

By Rebecca Donatelli It’s no secret that social media dominates today’s technology-based society, and has become a crucial part of everyday life for most. The rapid spread of news, celebrity gossip, and the genuine interest in other people’s lives...
January 19, 2018

A Hack to Help Your Marketing Grab More Attention

By Lee Davenport Have ever wished there was a genie who could help you craft the perfect subject line to get more people to open your emails? Or come up with that eye-grabbing copy so your mailers don’t end...
January 11, 2018

How to Promote Your Real Estate Blog

By Anita Clark Finding it difficult to make an impact with your real estate blog? In this industry, half the battle is making sure that your traffic is actually relevant. Use these guidelines below to do exactly that, then...

Why You’re Not Generating Leads From Instagram

By Lee Davenport Are you posting like a manic on Instagram, using every hashtag known to man, yet you’re not generating leads from this popular social media network? “Arrgh…,” you think. “I knew all of this ‘Insta-fame’ hype was...
October 31, 2017

Mess-Free Social Media: Don’t Get Blocked

By Lee Davenport I’ve seen it before: accounts are blocked, business drys up, and worse yet, a job is lost, fines are imposed, or licenses are revoked—all from a social media post. That’s a mess…a hot mess. It’s no...
October 12, 2017

Design a Social Media Post in Less Than 5 Minutes

By Lee Davenport Don wrote: “I have no creative gene so it takes me literally hours to create snazzy social media posts. I can’t spend that much time as a ‘solo-preneur,’ but I know the importance of my business...
September 13, 2017

Using Hashtags in Your Online Marketing

By Lee Davenport When you need to look something up, what do you do?  Many of us will grab our phone, laptop, or computer and do a Google or Bing search. But, wait: You just realized that does not...
August 29, 2017

3 Tips to Get Leads From Your Website

By Alexis Craig We all want them. We all dream about them. I’m talking about leads coming from our own websites. It’s the Holy Grail of real estate marketing—coveted by many but acquired by few. Internet leads can be...
July 26, 2017

Tech Companies You Need to Know

Meet the real estate tech companies providing promising tools to brokers, agents, and their clients. NAR and Second Century Ventures recently announced the new REach® Class of 2017, featuring a roster of startups focused on security, process digitization, information...
July 19, 2017

Giving Prospects Information They Can Use

By Anita Clark People visit your website for one of two reasons: 1. They might be looking for an agent. If that is the case, they are already half sold. As long as your website looks professional, shows you...
April 10, 2017