Sales & Marketing Archive

3 Ways to Earn More Business than 99% of Your Competition

If a seasoned agent hands you a phone book, or encourages blasting a neighborhood with postcards to get new business, it may be time to reconsider who you’re surrounding yourself with. However: There are three things you can do...
November 11, 2014

Geo-Farming Part 2: Big Data

By Brandon Doyle By now, most of us know that establishing a geo-farm can be an excellent way to gain listings over the long run. In March of this year, I posted an article titled “Geo-Farming to Build Your...
October 30, 2014

Pinterest Marketing Part 4: Blog Content

By Charlie Allred We have all heard the statistic that 90 percent of all home searches start online. So how do we capture this online business? My answer to this question is always: “You need a blog; your website...
October 20, 2014

Free Marketing Webinar With Guy Kawasaki

By Bobbi Howe This past July, I met Guy Kawasaki on Twitter while he was speaking at Inman Connect. Leigh Brown, broker-owner of RE/MAX Executive Realty in Concord, N.C., and I were having a conversation about our love of Canva...
October 10, 2014

The Common Denominator of Prospecting: Finding ‘The Why’

By Alex Cavelli Prospecting is either the most embraced or most avoided activity for real estate professionals. While some see it as an opportunity to earn business right now, the majority of us don’t feel that the juice is...
September 16, 2014

Keywords for Pinterest (Part 3)

By Charlie Allred We all know keywords are important to your online presence, but did you know that keywords are important in Pinterest too?  In my last two Pinterest articles, I’ve discussed best practices for your Pinterest profile and...
September 8, 2014

3 Tips for Preparing Buyers

By Andrew Janos As the real estate market continues to be fast-paced, the need to prepare your buyers is growing exponentially. Making sure buyers have a grasp on the market conditions and purchase process will allow you to manage...
August 29, 2014

Virtual Tours Go 3-D With Matterport

By Brandon Doyle My Matterport Pro 3-D camera system arrived on Thursday, and agents who are early adopters of new technology will see the benefits of being able to offer your clients something that no one else can do....
August 26, 2014

Pinterest Board Tips for Real Estate Pros (Part 2)

By Charlie Allred Pinterest boards are the second most important part of your Pinterest account. Last month, I talked about optimizing your Pinterest profile in the kickoff of my series on using Pinterest in your real estate business. The...

Make Home Valuation Systems Work to Your Advantage

By Sam DeBord Online home valuations have a rocky history.  From automated valuation models (AVMs) used in lending during the mortgage boom to consumer-focused products like Zillow’s Zestimate, the accuracy of these valuations has always been an issue for real...