Sales & Marketing Archive

There’s No ‘One Size Fits All’ Lead Gen Technique

By Lee Davenport Excerpt from “Profit with Your Personality“ I detest seeing tags in t-shirts that say, “one size fits all” because that one size never does. Whether the shirt hugs you like a baby’s onesie or drapes over...
April 28, 2017

Giving Prospects Information They Can Use

By Anita Clark People visit your website for one of two reasons: 1. They might be looking for an agent. If that is the case, they are already half sold. As long as your website looks professional, shows you...
April 10, 2017

How to Compete With Top Agents, Even When You’re New

By Alexis Craig My family hates playing board games with me. I’m really competitive. They like to say, “It’s just for fun,” but I’m not buying any of it. I play to win. That mindset is present in every...
April 4, 2017

How to Use Co-Promote in Your Real Estate Marketing

By Anita Clark Building a website, posting content, then hoping consumers find you online is a bit like putting a sign in a yard, performing no marketing, and hoping a bunch of potential buyers stop by or call for...
March 8, 2017

Tips for the Spring Market

By Drew Heasley The spring market is traditionally the hottest real estate market across the country. For my area in Pennsylvania, the busiest parts of the year are early spring and then again when school lets out. As an...
February 20, 2017

Get Off the Hamster Wheel

By Lee Davenport What were your sales goals last year? I… I didn’t have any. Were you happy with your sales results? No, I wanted to sell more! What are your sales goals this year? I… I don’t have...
January 31, 2017

Resolve to Stop Losing Listings

By Lee Davenport Listing Leader — Is this title on your New Year’s resolution list? How about on your business plan for this year? I’m here to tell you, that you can make it happen. Here are four considerations...
January 23, 2017

Nailing Your 30 Under 30 Application Video

As we enter the final week to apply for the 30 Under 30 class of 2017, we’ve been receiving many questions about the inclusion of a video with a candidate’s application. Submitting a video is not required to apply...
January 10, 2017

A Step-by-Step Guide: Convert Internet Leads to Sales

By Brandon Doyle In this day and age, it’s likely that a significant contingent of your leads originate online. Since many apps and websites cut out the need to pick up the phone or initiate conversation face-to-face, it’s increasingly...
December 26, 2016

Top 3 Mistakes Agents Make on the Phone

By Alexis Craig Why are so many digital marketing companies saying that prospecting over the phone is dead, while they try to sell you over a cold call? I don’t care that my mom likes to ignore my calls,...
December 8, 2016