Sales & Marketing Archive

Caveat Emptor: Lessons Learned from Tax Season

By Samantha Jones Every year, Uncle Sam comes calling like clockwork in the spring. In the midst of our crazy spring market no less, and then comes the sticker shock. The inevitable cringing at how much I spent to...

From Track Suits to Tailored Suits With Rod Williams

By Lee Davenport This is part two in an ongoing series featuring top producers. Read part one featuring Jen Du Plessis. What does it take to be a top producer?  There is no magic, work-free formula, but there are...

How to Win the Deal in a Seller’s Market

By Drew Heasley Most markets are facing inventory shortages this time of year. There are simply too many buyers and not enough homes for sale. This requires buyer’s agents to get creative and aggressive in order to help their...
April 13, 2018

It Takes More Than Irish Luck to Close a Real Estate Deal

By Samantha Jones Four-leaf clovers. The Blarney Stone. Horseshoes. Lucky rabbit’s feet. The recent St. Patrick’s Day holiday has me thinking about the luck of the Irish and good luck charms. But luck isn’t necessarily going to help you...

Dominating Social Media for Your Real Estate Business

By Rebecca Donatelli It’s no secret that social media dominates today’s technology-based society, and has become a crucial part of everyday life for most. The rapid spread of news, celebrity gossip, and the genuine interest in other people’s lives...
January 19, 2018

A Hack to Help Your Marketing Grab More Attention

By Lee Davenport Have ever wished there was a genie who could help you craft the perfect subject line to get more people to open your emails? Or come up with that eye-grabbing copy so your mailers don’t end...
January 11, 2018

Setting Goals: New Year, New Opportunity

By Ryan Fitzgerald What are your real estate goals for 2018? Writing them down is a great place to start. For a little inspiration, I decided to ask brokers and agents from all over the country what their goals...

Top 5 Blogs for Boosting Business This Year

  When it came to the YPN Lounge posts that received the most views and engagement in 2017, readers chose those that offer the most nitty-gritty business tips. These business-building articles share first-hand advice written by YPNers for YPNers....

The Rookie Agent’s Guide to Selling New Construction: Part 2

By David Hakimi This article is part two in a two-part series on how to sell newly-constructed homes. Read part one here. In my last post, I discussed the buyer’s agent’s duties in a new construction transaction and the...

Go for ‘Unbroke’ in 2018

By Lee Davenport I love a good challenge that helps me work smarter in my business. How about you? Well, as the New Year approaches, I’m challenging you to go beyond “going for broke” and “go for unbroke.” No...
December 8, 2017