Sales & Marketing Archive

Nailing Your 30 Under 30 Application Video

As we enter the final week to apply for the 30 Under 30 class of 2017, we’ve been receiving many questions about the inclusion of a video with a candidate’s application. Submitting a video is not required to apply...
January 10, 2017

A Step-by-Step Guide: Convert Internet Leads to Sales

By Brandon Doyle In this day and age, it’s likely that a significant contingent of your leads originate online. Since many apps and websites cut out the need to pick up the phone or initiate conversation face-to-face, it’s increasingly...
December 26, 2016

Top 3 Mistakes Agents Make on the Phone

By Alexis Craig Why are so many digital marketing companies saying that prospecting over the phone is dead, while they try to sell you over a cold call? I don’t care that my mom likes to ignore my calls,...
December 8, 2016

3 Surefire Ways to Make Your Open House Stand Out

By Brandon Doyle When it comes to pioneering a successful real estate business, the power of the open house is not to be underestimated. On one front, staging an open house appeases the seller and stirs up potential buyers....
October 18, 2016

7 Ways to Improve Your Prospecting for 2017

By Nico Hohman The fourth quarter of 2016 just started, and in my world that means getting ready for a great 2017. To do that, there is one business activity that I need to practice more than any other:...
October 10, 2016

3 Easy Ways to Build Lasting Client Relationships

By Brandon Doyle When you are pioneering your own real estate business, it’s tempting to get completely wrapped up in the myriad managerial and administrative daily duties. But the foundation of all successful real estate ventures is built upon...
September 19, 2016

6 Ways to Get Business Without Spending Money

By Drew Heasley As agents, we’ve all been pitched everything from mailers to web leads—but free is better. Below are six of my favorite free (or next-to-free) ways to generate business. 1. Ask your family and friends. And then...

7 Steps to Crafting a Better Sales Story

By Nico Hohman Is your listing presentation working for you? Are you getting as many listings as you want? If the answer is “no,” then it may be time to craft a better sales story. According to Donald Miller,...

Facebook Marketing Tools to Grow Your Business

By Drew Heasley Everyone is on Facebook, and as a real estate agent, you go where the people are. So you probably already have some type of Facebook presence, either through your personal page or a business page that...
July 25, 2016

The Reality of Real Estate Success

By Lee Davenport So you want to be a multi-million dollar real estate agent. The TV shows make it look easy. Simply sell one or two (multi-) million dollar listings and you are on the fast track to your...