Sales & Marketing Archive

The Rookie Agent’s Guide to Selling New Construction: Part 2

By David Hakimi This article is part two in a two-part series on how to sell newly-constructed homes. Read part one here. In my last post, I discussed the buyer’s agent’s duties in a new construction transaction and the...

Go for Unbroke in 2018

By Lee Davenport I love a good challenge that helps me work smarter in my business. How about you? Well, as the New Year approaches, I’m challenging you to go beyond “going for broke” and “go for unbroke.” No...
December 8, 2017

The Rookie Agent’s Guide to Selling New Construction: Part 1

By David Hakimi This article is part one in a two-part series on how to sell newly-constructed homes. Read part two here. It’s no secret that the housing market has fully rebounded over the past eight years and is...

Why You’re Not Generating Leads From Instagram

By Lee Davenport Are you posting like a manic on Instagram, using every hashtag known to man, yet you’re not generating leads from this popular social media network? “Arrgh…,” you think. “I knew all of this ‘Insta-fame’ hype was...
October 31, 2017

Mess-Free Social Media: Don’t Get Blocked

By Lee Davenport I’ve seen it before: accounts are blocked, business drys up, and worse yet, a job is lost, fines are imposed, or licenses are revoked—all from a social media post. That’s a mess…a hot mess. It’s no...
October 12, 2017

How to Win Your Buyers’ Dream Home

By Drew Heasley If you’re a buyer’s agents in competitive markets like ours here in the suburbs of Philadelphia, then there are a lot of reasons you will need to be extra sharp to win your clients the home...
October 2, 2017

Design a Social Media Post in Less Than 5 Minutes

By Lee Davenport Don wrote: “I have no creative gene so it takes me literally hours to create snazzy social media posts. I can’t spend that much time as a ‘solo-preneur,’ but I know the importance of my business...
September 13, 2017

Using Hashtags in Your Online Marketing

By Lee Davenport When you need to look something up, what do you do?  Many of us will grab our phone, laptop, or computer and do a Google or Bing search. But, wait: You just realized that does not...
August 29, 2017

Stop Wasting Time With the Wrong Leads

By Lee Davenport One hundred and seventy-five houses. He showed 175 houses to only find out that the would-be buyer was not in a position to purchase for another year. My, my, my! I hope you have never shown...
August 9, 2017

3 Tips to Get Leads From Your Website

By Alexis Craig We all want them. We all dream about them. I’m talking about leads coming from our own websites. It’s the Holy Grail of real estate marketing—coveted by many but acquired by few. Internet leads can be...
July 26, 2017