Sales & Marketing Archive

Build a Real Estate Business, Not a Job

By Ryan Fitzgerald Let me ask you a question: Do you want real estate to be the only job you have for the rest of your life? For some, the answer might be “yes.” For me, the answer is...

Millennials, Markets, and Housing Mobility

By Lauren Campbell According to a recent Urban Land Institute study, most millennials are not living in the urban core – though the research shows that they would like to be. Millennials – the generation that bore the brunt of...
January 20, 2016

Market Your Real Estate Business Like It’s 2016

By Ryan Fitzgerald This isn’t 1999, so why are you still marketing like it is? There are two methods to market your real estate business online: chase or attract. You can either chase your online leads or attract them....
January 5, 2016

‘Come as You Are’

By Cain German In an industry traditionally dominated by scripts and top performers, know that it’s not just OK to show your personality, but nowadays it’s imperative. When some think of real estate agents, the connotations don’t stray far...
December 3, 2015

Working With Hispanic Clients

By Erika Villegas Are you leaving money on the table by not working with Hispanic clients? I am still surprised to hear an answer of “no” when I ask agents from different parts of the country whether they work...
September 22, 2015

Work Your Website, Not Your Nerves

By Lee Davenport Approximately 65 percent of REALTORS® report having a website for at least five years but only 2 percent of their business come from those sites, according to the National Association of REALTORS® 2015 Member Profile. Yet...
September 14, 2015

Under the Sells-Scope: Canva for Work

By Lee Davenport I’m a huge fan of Canva, the easy-to-use, affordable website that allows you to author amazing marketing materials in minutes. So I was elated to hear that they have recently released a 2.0 version for busy...
September 2, 2015

8 Ways to Improve Your Daily Prospecting

By Nico Hohman As a sales professional, you should be conducting direct sales activities everyday that will add new prospects into your lead list. But sometimes you get into a rut or you need new ideas to help grow...

The Best Worst Sales Call I Ever Received

By Charlie Allred Here’s the scene: I’m driving home in my car after showing houses, and my phone rings. It’s an out-of-state number, not atypical since I regularly get calls from home owners wanting to move to the Phoenix...

4 Considerations to Negotiate Like a Ninja

By Lee Davenport I remember getting my real estate license and thinking I was ready to make my first commission check. Little did I know that I had much to learn about generating leads back then. Perhaps you feel...