Sales & Marketing Archive

3 Reasons Cold Calling Isn’t Dead

By Alexis Craig For a long time, I couldn’t make a cold call. I have a stutter and it’s noticeable when I’m nervous or talking to strangers. But I wanted to see if I could use cold calling as a...
June 16, 2017

Finding Your Real Estate Niche

By Anita Clark It can be difficult for both new agents and seasoned professionals to maintain a year-round stream of prospects from our online marketing efforts. This is especially true if we do not focus on a specific niche...
June 5, 2017

4 Tips to Specialize Your Work With Seniors

By Brandon Doyle Census data shows that seniors, or adults age 65 and older, amount to a whopping 46.2 million U.S. citizens—and that was back in 2014. In the next two decades, research predicts that number will more than...
May 30, 2017

The Best Way to Build a Real Estate Business

By Ryan Fitzgerald There are many great ways to build a real estate business. One way, is to start small and focus your efforts on hyperlocal neighborhoods or smaller cities. Here’s what I mean: Whether you’re just starting out...
May 5, 2017

There’s No ‘One Size Fits All’ Lead Gen Technique

By Lee Davenport Excerpt from “Profit with Your Personality“ I detest seeing tags in t-shirts that say, “one size fits all” because that one size never does. Whether the shirt hugs you like a baby’s onesie or drapes over...
April 28, 2017

Giving Prospects Information They Can Use

By Anita Clark People visit your website for one of two reasons: 1. They might be looking for an agent. If that is the case, they are already half sold. As long as your website looks professional, shows you...
April 10, 2017

How to Compete With Top Agents, Even When You’re New

By Alexis Craig My family hates playing board games with me. I’m really competitive. They like to say, “It’s just for fun,” but I’m not buying any of it. I play to win. That mindset is present in every...
April 4, 2017

How to Use Co-Promote in Your Real Estate Marketing

By Anita Clark Building a website, posting content, then hoping consumers find you online is a bit like putting a sign in a yard, performing no marketing, and hoping a bunch of potential buyers stop by or call for...
March 8, 2017

Tips for the Spring Market

By Drew Heasley The spring market is traditionally the hottest real estate market across the country. For my area in Pennsylvania, the busiest parts of the year are early spring and then again when school lets out. As an...
February 20, 2017

Get Off the Hamster Wheel

By Lee Davenport What were your sales goals last year? I… I didn’t have any. Were you happy with your sales results? No, I wanted to sell more! What are your sales goals this year? I… I don’t have...
January 31, 2017