Sales & Marketing Archive

Mess-Free Social Media: Don’t Get Blocked

By Lee Davenport I’ve seen it before: accounts are blocked, business drys up, and worse yet, a job is lost, fines are imposed, or licenses are revoked—all from a social media post. That’s a mess…a hot mess. It’s no...
October 12, 2017

How to Win Your Buyers’ Dream Home

By Drew Heasley If you’re a buyer’s agents in competitive markets like ours here in the suburbs of Philadelphia, then there are a lot of reasons you will need to be extra sharp to win your clients the home...
October 2, 2017

Design a Social Media Post in Less Than 5 Minutes

By Lee Davenport Don wrote: “I have no creative gene so it takes me literally hours to create snazzy social media posts. I can’t spend that much time as a ‘solo-preneur,’ but I know the importance of my business...
September 13, 2017

Using Hashtags in Your Online Marketing

By Lee Davenport When you need to look something up, what do you do?  Many of us will grab our phone, laptop, or computer and do a Google or Bing search. But, wait: You just realized that does not...
August 29, 2017

Stop Wasting Time With the Wrong Leads

By Lee Davenport One hundred and seventy-five houses. He showed 175 houses to only find out that the would-be buyer was not in a position to purchase for another year. My, my, my! I hope you have never shown...
August 9, 2017

3 Tips to Get Leads From Your Website

By Alexis Craig We all want them. We all dream about them. I’m talking about leads coming from our own websites. It’s the Holy Grail of real estate marketing—coveted by many but acquired by few. Internet leads can be...
July 26, 2017

4 Ways to Find Off-Market Deals for Buyers

By James Vasquez If you’re like most real estate agents, you probably source deals for your clients who are looking for fixer uppers or rental property using only one tool, your local multiple listing service (MLS); ours is San...
July 5, 2017

3 Reasons Cold Calling Isn’t Dead

By Alexis Craig For a long time, I couldn’t make a cold call. I have a stutter and it’s noticeable when I’m nervous or talking to strangers. But I wanted to see if I could use cold calling as a...
June 16, 2017

Finding Your Real Estate Niche

By Anita Clark It can be difficult for both new agents and seasoned professionals to maintain a year-round stream of prospects from our online marketing efforts. This is especially true if we do not focus on a specific niche...
June 5, 2017

4 Tips to Specialize Your Work With Seniors

By Brandon Doyle Census data shows that seniors, or adults age 65 and older, amount to a whopping 46.2 million U.S. citizens—and that was back in 2014. In the next two decades, research predicts that number will more than...
May 30, 2017