Sales & Marketing Archive

Use Your Tweets Wisely

By Bill Gassett So, you’ve finally joined Twitter. How do you know what to tweet about to maximize your time and energy on this rapid-fire platform? How often can you tweet without annoying people? Your followers’ Twitter feeds moves...
January 13, 2015

5 Simple Life Hacks to Boost Experience

By Sam DeBord Real estate rookies can really kick start their learning experience by picking up some simple shortcuts from those who’ve been selling for many years.  These are just a few of the real estate “hacks” I’ve learned...
January 5, 2015

Scientifically Develop the Habit of Lead Generation: Part 4

How do you find time for lead generation when you have all this other stuff going on? Pack up all the unnecessary clutter in your schedule and kick it to the curb....
December 18, 2014

Scientifically Develop the Habit of Lead Generation: Part 3

Let us learn from Edwin C. Barnes. He succeeded because he backed his burning desire with definite plan of action. If you want to be the best and enjoy the benefits and responsibilities of what that affords, you have...
December 4, 2014

Scientifically Develop the Habit of Lead Generation: Part 2

Now that you've constructed your do-not-fail goal, here's the key to making this approach work in your business, as explained by legendary comedian Jerry Seinfeld....
November 26, 2014

3 Ways to Earn More Business than 99% of Your Competition

If a seasoned agent hands you a phone book, or encourages blasting a neighborhood with postcards to get new business, it may be time to reconsider who you’re surrounding yourself with. However: There are three things you can do...
November 11, 2014

Geo-Farming Part 2: Big Data

By Brandon Doyle By now, most of us know that establishing a geo-farm can be an excellent way to gain listings over the long run. In March of this year, I posted an article titled “Geo-Farming to Build Your...
October 30, 2014

Pinterest Marketing Part 4: Blog Content

By Charlie Allred We have all heard the statistic that 90 percent of all home searches start online. So how do we capture this online business? My answer to this question is always: “You need a blog; your website...
October 20, 2014

Free Marketing Webinar With Guy Kawasaki

By Bobbi Howe This past July, I met Guy Kawasaki on Twitter while he was speaking at Inman Connect. Leigh Brown, broker-owner of RE/MAX Executive Realty in Concord, N.C., and I were having a conversation about our love of Canva...
October 10, 2014

The Common Denominator of Prospecting: Finding ‘The Why’

By Alex Cavelli Prospecting is either the most embraced or most avoided activity for real estate professionals. While some see it as an opportunity to earn business right now, the majority of us don’t feel that the juice is...
September 16, 2014