Sales & Marketing Archive

10 Ways to Get The Most Out of LinkedIn

By Bill Gassett What do you think LinkedIn is for? Is it just for people who are trying to find a new job? Should you only visit it if you want to recruit somebody? Or is it one of...
February 27, 2015

Why You Need a Mentor

By Jay O’Brien We’ve all received the calls, opened the letters, and deflected the in-person pitches. Real estate is perhaps one of the only industries that attains its workforce through blind recruiting rather than interviewing. It’s quite simply a...
February 23, 2015

Develop a Killer Online Strategy

By Charlie Allred Having a blog can be a killer online strategy for your real estate business. A vibrant blog can be the very top of your online funnel. But your potential clients must feel understood when they first...
February 9, 2015

Cook Up Success With a Real Estate Team

By Dave Robison Creating a successful real estate team is a lot like cooking. You have to add certain ingredients to the pot – a little of this, a little of that, more of another thing to make it...

Use Your Tweets Wisely

By Bill Gassett So, you’ve finally joined Twitter. How do you know what to tweet about to maximize your time and energy on this rapid-fire platform? How often can you tweet without annoying people? Your followers’ Twitter feeds moves...
January 13, 2015

5 Simple Life Hacks to Boost Experience

By Sam DeBord Real estate rookies can really kick start their learning experience by picking up some simple shortcuts from those who’ve been selling for many years.  These are just a few of the real estate “hacks” I’ve learned...
January 5, 2015

Scientifically Develop the Habit of Lead Generation: Part 4

How do you find time for lead generation when you have all this other stuff going on? Pack up all the unnecessary clutter in your schedule and kick it to the curb....
December 18, 2014

Scientifically Develop the Habit of Lead Generation: Part 3

Let us learn from Edwin C. Barnes. He succeeded because he backed his burning desire with definite plan of action. If you want to be the best and enjoy the benefits and responsibilities of what that affords, you have...
December 4, 2014

Scientifically Develop the Habit of Lead Generation: Part 2

Now that you've constructed your do-not-fail goal, here's the key to making this approach work in your business, as explained by legendary comedian Jerry Seinfeld....
November 26, 2014

3 Ways to Earn More Business than 99% of Your Competition

If a seasoned agent hands you a phone book, or encourages blasting a neighborhood with postcards to get new business, it may be time to reconsider who you’re surrounding yourself with. However: There are three things you can do...
November 11, 2014