Sales & Marketing Archive

7 Steps to Crafting a Better Sales Story

By Nico Hohman Is your listing presentation working for you? Are you getting as many listings as you want? If the answer is “no,” then it may be time to craft a better sales story. According to Donald Miller,...

Facebook Marketing Tools to Grow Your Business

By Drew Heasley Everyone is on Facebook, and as a real estate agent, you go where the people are. So you probably already have some type of Facebook presence, either through your personal page or a business page that...
July 25, 2016

The Reality of Real Estate Success

By Lee Davenport So you want to be a multi-million dollar real estate agent. The TV shows make it look easy. Simply sell one or two (multi-) million dollar listings and you are on the fast track to your...

Not All Email Addresses Are Created Equal

By Nico Hohman There are many decisions to make in your real estate business before you jump into action. You need to determine what brokerage you will join. You need to set up your website and all of your...

How to Become a Neighborhood Expert

By Anita Clark With marketing methods so widespread and fairly simple to master, it’s easy to call ourselves a local real estate expert, industry leader, or market guru. However, many consumers quickly see through that charade and beat feet,...

Become a Local Real Estate Expert Online

By Ryan Fitzgerald One of the best things you can do for your real estate business is to become the local expert online. It starts with content creation for your blog or website. To attract local buyers or sellers...

Why I Said No to $20,000 in Commissions

By Nico Hohman It is easier to turn someone down, than to let them down. This is the phrase I used to happily say no to $20,000 in real estate commissions. One of the advantages of working as a...

Work Smarter With Buyers, Not Harder

If you’re looking for yet another reason to attend the REALTORS® Legislative Meetings & Trade Expo in D.C., this is it. YPNers are being offered an exclusive rate of just $49 for the two-day ABR® designation course (Accredited Buyer...

Build a Real Estate Business, Not a Job

By Ryan Fitzgerald Let me ask you a question: Do you want real estate to be the only job you have for the rest of your life? For some, the answer might be “yes.” For me, the answer is...

Millennials, Markets, and Housing Mobility

By Lauren Campbell According to a recent Urban Land Institute study, most millennials are not living in the urban core – though the research shows that they would like to be. Millennials – the generation that bore the brunt of...
January 20, 2016