Advertising & Prospecting Archive

10 Questions to Help Make a Name in Real Estate

By Lee Davenport If you’re in the real estate sales business but feel like no one knows it, then you likely have a branding problem, my friend. Alexandra Radford, the marketing maven of Edge Marketing Company, has a critical...

Become a Local Real Estate Expert Online

By Ryan Fitzgerald One of the best things you can do for your real estate business is to become the local expert online. It starts with content creation for your blog or website. To attract local buyers or sellers...

How to Automate Your Online Marketing

By Charlie Allred I’m always testing online tools and services that agents might find useful so that I can share them with my Killer Online Mastermind group for real estate agents. One of my goals is to automate some...

8 Ways to Improve Your Daily Prospecting

By Nico Hohman As a sales professional, you should be conducting direct sales activities everyday that will add new prospects into your lead list. But sometimes you get into a rut or you need new ideas to help grow...

Are You a Real Estate Misfit?

By Lee Davenport Are you on a hunt for more leads? Whether you’re new to real estate sales or a veteran interested in reinventing your lead generation strategy to keep your sales pipeline full, if you said yes, then...

The Common Denominator of Prospecting: Finding ‘The Why’

By Alex Cavelli Prospecting is either the most embraced or most avoided activity for real estate professionals. While some see it as an opportunity to earn business right now, the majority of us don’t feel that the juice is...

Geo-Farming to Build Your Business

By Brandon Doyle Establishing a geo-farm in a local neighborhood that you’re familiar with is a great way to gain additional listings. This is something that takes time and a commitment, but can be very rewarding. The first thing...

Pocket Listings: The Good, the Bad, and Everything In Between

      By Jennifer Klein and Derek Sandoval Pocket listings, or home listings that aren’t posted on the MLS, have become a hot topic lately. Placer County Association of REALTORS® YPN members Jennifer Klein and Derek Sandoval discuss ...

8 Incredibly Powerful Real Estate Apps

By Subhi Gharbieh No Matter how hard we try to keep up with all the latest trends and technology, it is virtually impossible to use every single real estate-related mobile application in our business today. There is just too...

What is Your Referability?

By Jason O’Neil Referrals, referrals, referrals. We all get them and we all want more. We want referrals from our lenders, our title reps, our barbers, our past clients, and we especially want them from other agents. We love...