Advertising & Prospecting Archive

Caveat Emptor: Lessons Learned from Tax Season

By Samantha Jones Every year, Uncle Sam comes calling like clockwork in the spring. In the midst of our crazy spring market no less, and then comes the sticker shock. The inevitable cringing at how much I spent to...

Email Marketing Tips for Commercial Agents

By Kyle Malnati This is an excerpt from my article that will appear in the 2018 spring issue of Commercial Connections, available in print and online May 28. Even though the internet, email, and social media allow you to...

How House Flipping Can Catapult Your Real Estate Business

By James Vasquez I successfully flip houses full-time; but I didn’t become a real estate professional seven years ago to start flipping houses. One of the main reasons I became a flipper early on in my career is because...

How to Use Failure to Grow Your Business

By Alexis Craig Why do you think we don’t make our failures public? This is easy to see on social media. Pictures of couples on the beach in Punta Cana, our friend getting promoted to a management position, and...

10 Questions to Help Make a Name in Real Estate

By Lee Davenport If you’re in the real estate sales business but feel like no one knows it, then you likely have a branding problem, my friend. Alexandra Radford, the marketing maven of Edge Marketing Company, has a critical...

Become a Local Real Estate Expert Online

By Ryan Fitzgerald One of the best things you can do for your real estate business is to become the local expert online. It starts with content creation for your blog or website. To attract local buyers or sellers...

How to Automate Your Online Marketing

By Charlie Allred I’m always testing online tools and services that agents might find useful so that I can share them with my Killer Online Mastermind group for real estate agents. One of my goals is to automate some...

8 Ways to Improve Your Daily Prospecting

By Nico Hohman As a sales professional, you should be conducting direct sales activities everyday that will add new prospects into your lead list. But sometimes you get into a rut or you need new ideas to help grow...

Are You a Real Estate Misfit?

By Lee Davenport Are you on a hunt for more leads? Whether you’re new to real estate sales or a veteran interested in reinventing your lead generation strategy to keep your sales pipeline full, if you said yes, then...

The Common Denominator of Prospecting: Finding ‘The Why’

By Alex Cavelli Prospecting is either the most embraced or most avoided activity for real estate professionals. While some see it as an opportunity to earn business right now, the majority of us don’t feel that the juice is...