Marketing Archive

Caveat Emptor: Lessons Learned from Tax Season

By Samantha Jones Every year, Uncle Sam comes calling like clockwork in the spring. In the midst of our crazy spring market no less, and then comes the sticker shock. The inevitable cringing at how much I spent to...

Email Marketing Tips for Commercial Agents

By Kyle Malnati This is an excerpt from my article that will appear in the 2018 spring issue of Commercial Connections, available in print and online May 28. Even though the internet, email, and social media allow you to...

Dominating Social Media for Your Real Estate Business

By Rebecca Donatelli It’s no secret that social media dominates today’s technology-based society, and has become a crucial part of everyday life for most. The rapid spread of news, celebrity gossip, and the genuine interest in other people’s lives...
January 19, 2018

Why You’re Not Generating Leads From Instagram

By Lee Davenport Are you posting like a manic on Instagram, using every hashtag known to man, yet you’re not generating leads from this popular social media network? “Arrgh…,” you think. “I knew all of this ‘Insta-fame’ hype was...
October 31, 2017

Mess-Free Social Media: Don’t Get Blocked

By Lee Davenport I’ve seen it before: accounts are blocked, business drys up, and worse yet, a job is lost, fines are imposed, or licenses are revoked—all from a social media post. That’s a mess…a hot mess. It’s no...
October 12, 2017

How House Flipping Can Catapult Your Real Estate Business

By James Vasquez I successfully flip houses full-time; but I didn’t become a real estate professional seven years ago to start flipping houses. One of the main reasons I became a flipper early on in my career is because...

How to Use Failure to Grow Your Business

By Alexis Craig Why do you think we don’t make our failures public? This is easy to see on social media. Pictures of couples on the beach in Punta Cana, our friend getting promoted to a management position, and...

5 Ways to Make Your Social Media Posts Shareable

By Brandon Doyle Many real estate agents and business owners manage a Facebook page as a way to connect with old, new, and potential clients. Though your page may have a significant number of fans, what you might not...
November 16, 2016

Why Real Estate Websites Need Community Pages

By Kyle Hiscock It’s 2016 and almost every real estate website is equipped with an IDX feed which provides the viewer with information on MLS property listings that are currently for sale.  This is certainly a great feature that...
June 3, 2016

10 Questions to Help Make a Name in Real Estate

By Lee Davenport If you’re in the real estate sales business but feel like no one knows it, then you likely have a branding problem, my friend. Alexandra Radford, the marketing maven of Edge Marketing Company, has a critical...