Author Archive

Venture Into the Unknown: We Have a Job to Do

By Brooke Wolford I have watched all of the changes occuring in real estate lately, and there’s a lot of speculation about what might happen in the future. You see, real estate has been evolving over the past several...

Pinterest Board Tips for Real Estate Pros (Part 2)

By Charlie Allred Pinterest boards are the second most important part of your Pinterest account. Last month, I talked about optimizing your Pinterest profile in the kickoff of my series on using Pinterest in your real estate business. The...

Make Home Valuation Systems Work to Your Advantage

By Sam DeBord Online home valuations have a rocky history.  From automated valuation models (AVMs) used in lending during the mortgage boom to consumer-focused products like Zillow’s Zestimate, the accuracy of these valuations has always been an issue for real...

Not Using e-Signatures? Here’s Why You Should

By Andrew Janos The number of tech savvy clients is increasing every day with the help of the Internet and smartphones. Information is at the consumer’s fingertips, which is why the transfer of documents for signature and information should...
June 25, 2014

‘Coming Soon’ Listings: The Only Question You Need to Ask

By Sam DeBord There has been a lot of discussion lately about the propriety of pre-marketing listings. Promoting a “coming soon” listing on Zillow has been widely debated. I’ll attempt to make the discussion for a REALTOR® as simple...

When a Plank Stops Hurting

By Melissa Krchnak I’ve recently starting doing planks – a balance and core-building technique – along with my regular exercise routine. This plank business isn’t a joke though. They started off pretty brutal. I set my goal to add...

Do We Need Real Estate Tax Incentives?

By Sam DeBord The U.S. tax code includes multiple incentives for buying and owning real estate. The mortgage interest deduction and property tax deduction are just a couple of the incentives that have come under fire in new “tax...
June 5, 2014

Give Them What They Can’t Google

By Melissa Krchnak For years I’ve been harping about highly suggesting agents give consumers “what they can’t Google.” That is, after all, where our value lies. Once upon a time, consumers needed a REALTOR® to tell them everything about a home. Now, they...

The Irony of Leading Trends

By Dave Robison Lately, I have heard numerous agents at many different brokerages talk about their experiences trying to get listings. These stories are from top performing agents, not rookies. One of the agents expressed how frustrated they are...

The Real Estate Pro’s Guide to Pinterest (Part 1)

By Charlie Allred Last month, I wrote “How to Capitalize on Pinterest,” where I said the main benefit of Pinterest for agents and brokers is driving visitors to your real estate website. Well, last week I read a statistic...