Author Archive

Pinterest Marketing Part 4: Blog Content

By Charlie Allred We have all heard the statistic that 90 percent of all home searches start online. So how do we capture this online business? My answer to this question is always: “You need a blog; your website...
October 20, 2014

Choosing the Right Brokerage For You

By Brandon Doyle Whether you’re new to the business or in a growth stage, at some point in your career you’ll need to pick a brokerage to associate with (or start your own). There is no “one size fits...

Free Marketing Webinar With Guy Kawasaki

By Bobbi Howe This past July, I met Guy Kawasaki on Twitter while he was speaking at Inman Connect. Leigh Brown, broker-owner of RE/MAX Executive Realty in Concord, N.C., and I were having a conversation about our love of Canva...
October 10, 2014

How to Avoid Legal Issues in Real Estate

By Sammer Mudawar First, I would like to start by making it clear: I am not an attorney and nothing herein (legal word) should be construed as legal advice. This is a simple narrative on how common sense and...

REALTOR® Recruiting and Retention: The Non-MLS Value Proposition

By Sam DeBord Compulsion is the crutch that lulls our organization’s recruiting and retention capabilities to sleep. When real estate licensees are compelled to be members of a REALTOR® association because of their need for MLS services, we often...

Prosperity or Perdition? My First Year in Real Estate

By Elizabeth Mackay I had the fairytale notion I was so well suited to real estate that I somehow would transcend all odds to rise to stardom in a matter of months.  I thought, naively, that I would visualize...
September 22, 2014

The Common Denominator of Prospecting: Finding ‘The Why’

By Alex Cavelli Prospecting is either the most embraced or most avoided activity for real estate professionals. While some see it as an opportunity to earn business right now, the majority of us don’t feel that the juice is...
September 16, 2014

Keywords for Pinterest (Part 3)

By Charlie Allred We all know keywords are important to your online presence, but did you know that keywords are important in Pinterest too?  In my last two Pinterest articles, I’ve discussed best practices for your Pinterest profile and...
September 8, 2014

3 Tips for Preparing Buyers

By Andrew Janos As the real estate market continues to be fast-paced, the need to prepare your buyers is growing exponentially. Making sure buyers have a grasp on the market conditions and purchase process will allow you to manage...
August 29, 2014

Virtual Tours Go 3-D With Matterport

By Brandon Doyle My Matterport Pro 3-D camera system arrived on Thursday, and agents who are early adopters of new technology will see the benefits of being able to offer your clients something that no one else can do....
August 26, 2014