Author Archive

A Step-by-Step Guide: Convert Internet Leads to Sales

By Brandon Doyle In this day and age, it’s likely that a significant contingent of your leads originate online. Since many apps and websites cut out the need to pick up the phone or initiate conversation face-to-face, it’s increasingly...
December 26, 2016

28 Great Real Estate Articles From 2016

By Ryan Fitzgerald With more than 2.5 million blog posts being published every day, it can be difficult to sort through the noise. Now that the year is coming to an end, I thought it it would be helpful to organize...
December 19, 2016

Top 3 Mistakes Agents Make on the Phone

By Alexis Craig Why are so many digital marketing companies saying that prospecting over the phone is dead, while they try to sell you over a cold call? I don’t care that my mom likes to ignore my calls,...
December 8, 2016

Why Do I Have To Become a REALTOR®?

By Sam DeBord Excerpted from Sam DeBord’s contribution to the book “The Honest Real Estate Agent” (2016) by Mario Jannatpour. This is the question that inevitably comes up for new real estate agents within their first few years of...
December 2, 2016

The Golden Rule is Wrong

By Nico Hohman The Golden Rule: We all know it; we all grew up learning it in elementary school. “Do unto others as you would have them do unto you.” Or, in layman’s terms, treat others the way you...
November 22, 2016

5 Ways to Make Your Social Media Posts Shareable

By Brandon Doyle Many real estate agents and business owners manage a Facebook page as a way to connect with old, new, and potential clients. Though your page may have a significant number of fans, what you might not...
November 16, 2016

A Follow Up Funnel That Will Increase Conversion Rates

By Alexis Craig What if I told you that you could generate $100,000 extra in gross commission income with only a minimal investment? You probably think I’m full of it, especially if you’re not even making over $100,00 right...
November 11, 2016

3 Surefire Ways to Make Your Open House Stand Out

By Brandon Doyle When it comes to pioneering a successful real estate business, the power of the open house is not to be underestimated. On one front, staging an open house appeases the seller and stirs up potential buyers....
October 18, 2016

7 Ways to Improve Your Prospecting for 2017

By Nico Hohman The fourth quarter of 2016 just started, and in my world that means getting ready for a great 2017. To do that, there is one business activity that I need to practice more than any other:...
October 10, 2016

4 Steps to Hiring Out Your Sales Process

By Alexis Craig The true test of whether or not you own a real business is if you can go on vacation to a place like Fiji—without your cell phone—for two weeks and continue to see your income grow....