Did you know that there are more than 2 million blog posts published every single day? That’s almost 1,400 blogs posted every single minute! Some large, nationally syndicated websites alone will push out anywhere from 500 to 1,000 posts in a single day.
So, how do you, as an agent, stand out from all the noise?
When I first started looking into what it takes to create share-worthy content, I noticed a trend. It seemed that most of the viral content that I was researching had these three things in common:
Three Tips to Gain More Traffic to Your Blog Today
Before we get started, you have to realize that writing a good blog post takes time. If you try to shortcut the process just to push out content, you will probably not get rewarded by your lack of effort.
1. Choosing the right image. Let’s take a look at why images are so important. A featured image (otherwise known as an open graph image) plays a very important role. Getting this image just right can be extremely beneficial when it comes time to promote your post.
Just recently, I published a step-by-step guide for first-time home buyers in which I provided tips on buying your first home. For my featured image, I used a very simple image (left) that was going to easily get the message across.
In addition to choosing a compelling image, you also want to focus on the size of the image to make sure it looks good when it’s shared online. If the file is too small, it won’t render well. I’ve included sample dimensions that work well for my posts.
2. The Formula for a successful title. The majority of the time you will be writing informational articles that are related to real estate. So it’s very common to use a question or even an answer in your title. Doing this will help spark curiosity and let the reader to know exactly what they can expect from reading your content.
Let’s take a look at the example above. You will see that the title includes four different ingredients that we hope will boost our click through rate for this article when it is socially shared.
3. Publish your best content. This one should be a no-brainer. Don’t hold anything back. If you want to create a post that is going to get thousands of shares, you have to publish your best content.
This might mean putting out a post that may have anywhere from 1,500 words or more. Give the reader quality and unique content that they will be excited to share with their friends online. We have all heard that content is king, but quality content will hold the most weight overtime.
BONUS: We won’t get too far into this because there is a lot to cover but once you publish your content, it’s time to promote it like crazy. Keep in mind, you want to do this with great caution. You do not want to go out and flood every channel. Doing so will make you look like a spammer and make it really hard for to gain creditability.
Final Thoughts on Ramping Up Your Blog
When you are first getting started on a post, try to think of popular questions that you find clients asking the most. For example, when working with buyers who are new to the area and are looking for homes for sale in Louisville, Ky., consider answering their typical questions in a blog post. They may want to know about the neighborhoods and best parks in the area. Answering questions like this can be great topics to write about.
I hope this helps. If you have a questions, comment below or check out our Louisville Real Estate Blog to see some of our articles. Take care!