Market Your Real Estate Business Like It’s 2016

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  1. Michael Wilson

    Great article! This helps a lot as I grow my brand!

  2. Another article knocked out of the park Ryan! Such a great topic, and honestly, one I needed to read tonight. As a Realtor who is new to content/attraction marketing, I do get frustrated and discouraged. But hearing your story and how you too went through the same frustrations is very reassuring and empowering to me.

    Here’s a great analogy I heard from Sean Whalen about chasing vs attracting business. Are we being a lighthouse, or a tugboat? They each have the same purpose: to save lives and keep ships safe. The tugboat goes out and grabs boats, one by one, and brings them back to safety. But a lighthouse- a lighthouse just stands there, holding its ground, and shines it’s light. To your point about having the end goal in mind; we need to be conscious every day about whether we are being the tugboat (chasing business) or the lighthouse (attracting business to us).

  3. 300 views per day?! That is fantastic! We are getting about 800 per week. I’m impressed.

  4. Thank you, Mike, Dustin, and Leanne!

    Dustin you’re absolutely right and that is the hardest part. There’s a ‘light’ at the end of the tunnel to play on your analogy 🙂

    Leanne, 800/week is terrific!

  5. I’m curious how you reconcile the unforced registration with section 19.3 of the VOW rules for MLSs? My understanding is that we are required to get a name, email address, verify the address, have username/password, and have them acknowledge a Terms of Use. Am I reading it wrong?

  6. Very informative article. It addresses some common mistakes people make in digital marketing. Many fail to realize that merely having an online presence is not enough to attract prospects. In a day and age where anyone can get a website up and running, it is important to have content and strategy that compels – not forces – the audience to visit.

  7. Henry Carmona

    Great article! Exactly how i wish to grow my business!

    Thank you.

  8. Nice job Ryan. As we have discussed most real estate agents don’t know how to use social media to their benefit. The first thing every agent wants to do is dump their listings into social channels. A sure fire recipe for no success.

  9. Good article Ryan. I think the patience part is the most overlooked… this strategy takes TIME!

  10. Great post, Ryan. It reminds me of a quote that has been around — in various forms — that essentially says: “Today I will do what others won’t, so tomorrow I can accomplish what others can’t.”

  11. Ryan Fitzgerald

    Thank you, all!

    Patience is certainly the hardest for me, Eric!

    We are doing over 400/day now though 🙂

  12. Ryan Fitzgerald

    Love that quote, Tony!
    I’ve seen it before I believe it may have even be on a Gary V photo talking about entrepreneurship.
    Thanks for reading my friend!!

  13. Really nice article Ryan & Quite on Point … I’m really interested in your, and others, responses to Sean’s comments RE: The possible MLS’s Terms of Use violations?

    @BillGassett you probably have an educated perspective on that? Is it possible? & if so, would it ever really be enforced?

    Take Care

  14. This is my favorite blog post I have read this year! Such an important message.

  15. Ryan Fitzgerald

    You are ABSOLUTELY right, Bill!

    Thank you @ The Coach 🙂

    Patty that comment just made my day, thank you!

  16. Good Read, the real take away and I have been told the same thing by 2 other successful Realtors is that don’t force the registration!

  17. This is a great article! Attracting buyers is always better than chasing them.

  18. Eddie

    What’s the conversion rate you’ve had in the past year? (From unforced-lead to closed transaction)

  19. Ryan Fitzgerald

    Glad you enjoyed it, and thank you for reading!

    Great point, Melissa! – I think I just connected the dots. Ray reached out to introduce himself on Facebook the other day. He saw a video interview I did with EAP and mentioned we have similar backgrounds :)! Love your site

    Eddie, tough one to answer as my site has not been around for a full year. The first 6 months I didn’t see many organic leads – it was paid for leads through PPC (Google/Facebook).

    Now I don’t pay a thing, and my leads are all organic.

    If you want a measurable stat, my website alone is generating 2-3 new face to face meetings/week. Hope that helps!

  20. Great info, I have just change my website from forced to view the first property to required registration on the fourth property. Can someone please share how changing registration requirements have affected their sales?

  21. Forced registration works about the same as sending emails to people who do not want them. Popups are similar. Let people use the real estate site without having to register and some serious ones will contact you.

  22. I love this post !! I got lots of ideas from here. My personal thinking, if you want to grow your business you can follow this article.

  23. Great article, Ryan. We are kindred spirits when it comes to our site and building organic traffic, it seems. I have bounced around the idea of unforced registrations and think I will give it shot. Thanks!

  24. Great stuff, Jeff — It takes a full year to see the ROI on that strategic decision but it’s worth it… I’ve never looked back 🙂