I’m a huge fan of Canva, the easy-to-use, affordable website that allows you to author amazing marketing materials in minutes. So I was elated to hear that they have recently released a 2.0 version for busy professionals called Canva for Work.
Canva for Work now offers options to upload your brand’s personal specs, such as a logo, colors, type font, and the like. This is a wonderful time-saver if you work with a team and you want to make sure all agents and staff members nail design pieces that speak to your image and reputation.
Canva for Work also offers the ability to let your agents and/or assistants log in with separate usernames, but you can choose which of your projects your team can access.
Brokers: You can offer Canva for Work to your agents as a complimentary service at your real estate office. This will help your agents market their listings and create social media posts while producing quality marketing materials that fit your realty firm’s brand and level of excellence. If your agents are using outside designers and printers, they’ll potentially save hundreds of dollars a month, while you pay only a fraction of that cost. Additionally, if you have a large brokerage, it’s probably unrealistic for you to monitor all of your agents’ social media posts to make sure they align with your branding standards. But Canva for Work makes monitoring, along with brand consistency, something that’s now attainable.
You’re probably asking yourself this question: “Is Canva for Work right for my business and worth the investment, or can I simply stick with the original version of Canva?” It depends. To answer this more in-depth, I placed Canva for Work “Under the Sells-scope,” so check out my full review in the video below:
Lee Davenport is a licensed real estate broker, business doctoral student, trainer and coach. Learn more about the training and 1-on-1 coaching programs that she offers by visiting www.AgentsAroundAtlanta.com.