By Rob Reuter
Yesterday was a special day for YPN. More than 90 YPN chairs, vice chairs, and staff liaisons convened in Chicago representing networks from 31 states and Canada in what I expect to be the first of many annual YPN Leadership Retreats.
Whether a member of YPN since its inception in 2007 or representing a network less than two weeks old, the group engaged in a full-day workshop on how to run stronger networks and build better real estate businesses.
Erin Steele, 2014 Bay East YPN Vice Chair, explains her perspective as an affiliate member of YPN. (Photo by Meg White)
The format of the day catered to the typical YPNer: high member participation and engagement with discussion moderators rather than the traditional classroom-style education. Emceed by 2014 YPN Advisory Board Chair Matt Phipps and Vice Chair Bobbi Howe, the day produced an atmosphere of energy, professional education, and fun. Three 90-minute tracks focused on YPN, technology, and the REALTOR® Association were broken down into three 30-minute small group discussions. Each topic was introduced by either a YPN Advisory Board member or industry thought leader, discussed in small groups for 15 minutes, followed by 10 minutes of idea sharing with the group at-large.
Louis McCall (right), 2014 Scottsdale YPN Chair, discusses how he maintains his relationship with clients post-closing with 2014 YPN Advisory Board Member Philip Becker (left) and 2014 Pinellas Suncoast YPN Chair Xina Rim (center). (Photo by Meg White)
Nina Bhanot, 2014 Collin County YPN Vice Chair, shares with the group the details of her network’s latest event. (Photo by Meg White)
A water battle to raise funds for RPAC? Food trucks plus real estate? There was no shortage of creativity from this group. Traditional topics such as direct mailing, door knocking, and geographic farming were also discussed. Another popular topic: the difference between having a client database and truly leveraging it by contacting people and growing it daily.
When the day was done, many of the attendees rushed off to catch their flights, but not before exchanging one last business card or adding one more friend on Facebook. The overall feedback was extremely positive with the primary negative being that the event was too short! Looks like we’ll have to extend the event next time.
We look forward to seeing the group back in Chicago in August 2015.
2014 YPN Leadership Retreat (Photo by Meg White)
Rob Reuter is NAR’s director of communication networks. Connect with Rob at email@example.com.