Pinterest boards are the second most important part of your Pinterest account. Last month, I talked about optimizing your Pinterest profile in the kickoff of my series on using Pinterest in your real estate business. The goal of your profile is for a Pinterest follower or potential client to be able to quickly get to know who you are and what you do in one glance.
Now let’s dive into using boards. Each Pinterest board is a collection of one topic, think of it as a cork-board where you are “pinning” information for safe keeping. However, on Pinterest, it’s all about others finding the valuable information you are providing.
Your Pinterest boards should be a mix of your personal interests and real estate related topics. Here are the four categories a real estate professional should have in their top 12 boards.
Interests: e.g. cooking, recipes, exercise, fashion, kid stuff, etc. Be authentic!
Real Estate: This screams “I sell real estate.”
Home related: organization, kitchens, home decor, home staging, etc.
Community: neighborhood parks, stuff to do around town, local restaurants, etc.
Why are your top 12 boards so important?
Your top 12 boards are your prime real estate in Pinterest, this is what a potential follower will see when they give your profile a glance. So you want the top 12 boards to be a good mix of the four categories above.
Here’s a glance at my profile:
And my top 12 boards:
From my top 12 boards you can see that:
I sell real estate in Arizona, specifically the Phoenix area;
I have community boards for Scottsdale, Tempe, and Chandler things to do;
I have kids;
I like healthy recipes;
I’m involved in Pinterest for real estate.
The statements above need to reflect you. What do you want someone in one glance to know about you?
Remember, the largest category of pins on Pinterest is “Home,” so you have the opportunity to include all kinds of home related boards.
Here are my home related boards – some are also real estate related:
Home Decor – Bedroom Furniture
Home Decor – Living Room
How to Paint – Home Makeover
Home Storage & Organization
My boards that reflect real estate:
Arizona Real Estate
Best Phoenix Neighborhoods
For my clients (Phoenix area Real Estate)
Community based boards – these drive potential clients from my local market. When they search Pinterest using keywords from my market, my boards and pins show up:
Scottsdale Fun! Best Things to Do With Kids
Chandler Fun! Best Things to Do With Kids (I have several of cities, I’m only mentioning two.)
Arizona Stuff to Do!
Boards that reflect my personal interests:
Kid’s Healthy Eating
Healthy Eating- Smoothies
In next month’s Pinterest article, I will talk about the importance of keywords in Pinterest. In the meantime, if you want to get a good list of real estate keywords for your Pinterest boards, you can head over to www.pinnablerealestate.com, I have a free list of keywords that are perfect for real estate professionals.