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How to Capitalize on Pinterest

Charlie Allred

Charlie Allred

By Charlie Allred

As Lynn Pineda, a south Florida real estate professional said, “If you are in real estate and you are not on Pinterest, something’s wrong with you.” I couldn’t agree with this sentiment more. Lynn is one of the few REALTORS® capitalizing on the benefits of Pinterest to her real estate business.

When I speak with real estate professionals, most aren’t sure how to get more visitors to their website or blog. Usually, they’ve built a pretty website and now it’s just sitting with no visitors. The goal of a real estate website is lead generation. The main benefit of Pinterest is driving more traffic to your real estate website, so why aren’t more agents capitalizing on Pinterest?

Top 3 benefits to using Pinterest:pinterest_logo_red

  1. Drive traffic to your website immediately.
  2. Traffic to your real estate website brings Google ranking organically.
  3. Grow your sphere fast by connecting with more potential clients.

Pinterest isn’t going anywhere; it’s one of the fastest growing websites. Pinterest drives more referral traffic than Twitter, and Pinterest drives more referral traffic than Google+, YouTube and LinkedIn combined. If you are looking for more traffic to your website, Pinterest is the place to be.

Personally, I have never had much success with Twitter, most likely because I’m not tweeting enough. With Pinterest, you don’t have to pin every minute of every day to get seen. Eighty percent of all pins are repinned versus approximately one percent of tweets that are retweeted. Pins have a long lifespan, more than 50 percent of pins happen 3.5 months after a pin is originally published. What other marketing tool keeps bringing visitors to your website for 3.5 months after you post?

According to NAR, there are 997,148 REALTORS®, as of May 2013. From my count, there are only 984 REALTORS® on Pinterest. With Pinterest driving so much traffic to websites, why aren’t more REALTORS® taking advantage of Pinterest?

Picture your typical real estate marketing brochure, it is all about real estate right? It has your photo, a photo of a house or a few houses and this type of advertisement is technically junk mail, right?

Pinterest allows the agent to showcase in one glance who they are and what they do to potential clients. That in itself is the most amazing marketing tool I have ever seen. Plus, you’re generating web traffic to your real estate website or blog. Pinterest is a win all around for real estate practitioners.

Charlie Allred a Phoenix based real estate broker with Secure Real Estate, and is the author of the upcoming book “Pinnable Real Estate: Pinterest for Real Estate Agents.” Learn more at her blog: www.PinnableRealEstate.com.

Comments
  1. Great article. It is time to up our game on Pinterest!!

  2. Patti

    Seriously? This article is an amazing feat of saying absolutely nothing except “Pinterest is great!”. When the title promises to instruct on how to capitalize on using the medium, I expected more.

  3. Joyce

    Great article, but it doesn’t tell you anything except Pinterest is great! Where, How and when will agents capitalize on it’s use?

  4. Hello! I would love to know HOW to use Pinterest. Any way you can provide some details on how and what to post? Thanks in advance!!

  5. As a REALTOR and someone who easily loses track of time once I get on Pinterest, I understood that this article was an introduction to how Pinterest has the potential to drive new business to you. I will definitely look forward to the next article which I assume will be more specific to one facet of Pinterest in the Real Estate arena.

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