Geo-Farming to Build Your Business

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  1. Farming is important! Trying to work in an area you’re not familiar with is a bad idea! You need to know your farming and service area like a palm of your hand, don’t embarrass yourself in front of the client and other realtors by trying to work in the area you’re completely unfamiliar with!

  2. Shelley Wood

    I am farming my dad’s “empty nester” townhome community. Prices are slightly above the average for Denver. I started by delivering handpainted flower pots planted with annuals to the front stoop of each of the 80 units. They have the street number on them — about 40% are still on the front porch, being watered, 2 months later. The month after, I delivered a little flag to stick in the pot (or wherever) on the morning of July 4th. I always include a note and my card! This month, I delivered a report on 2014 sales in the complex along with a 100Grand candy bar. I will do this every month. Am hoping for results — no nibbles so far but I read in a book this is a 1-3 year prospecting tool. My budget is $50/month. Anybody else with great ideas?

  3. Hi Brandon,

    Your article is right on! I am a coach and trainer now, but I was a big Farmer when I was an agent. Here’s an idea that I think most agents don’t consider.
    When choosing a Farm Area, older neighborhoods have more equity. Equity is that little thing out of which we agents are paid. A farm area built in 1985 will have tons more equity, fewer folks upside down (unhappy), more mature sellers who will understand you earn what you charge, deserve what you are worth, and respect what you do. It really doesn’t matter how old the buyers are. It definitely matters how old the sellers are. Any seller who is thin on the equity will want to overprice the house and underpay you! Keep up the great Blog! – Bob

  4. Thanks for the article Brandon. About to start a new farming campaign and looking around for some tips. Thanks to Bob too, that’s great advice about looking for neighborhoods with potential equity. It’s so easy to focus on what neighborhoods are trending without thinking ahead about the built up, or lack thereof, equity.

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