The Case for a REALTOR® to Lead®

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  1. Sam, nicely put.
    Since 1986 I have been a REALTOR(R) member with a passion for the brand. While I don’t always agree with the decisions that are made on our behalf and I sometimes am overly critical about the slowness with which progress takes place, it’s my family. I know my family is often dysfunctional. I accept that. I know my family spends way too much time with infighting and not enough time dealing with the future. Still, they are my family.
    Now, I’m watching us being picked apart by outside influences. I’m seeing us rattled by competition and swayed by those who would offer us a different path. I see us overlooking all the good that exists from membership in the REALTOR(R) family. Do we really think we can go it alone? Can a franchise offer us as much as the REALTOR(R) family?
    Sam, what you suggest is a definite step in the right direction. We need to “believe” again; and this time we need to feel the love. We want direction; but, sadly over the past 10-15 years, Nero fiddled while Rome burned. We lost the faith.
    Next, I hope NAR;s leadership will realize that “pride” of membership does not come from ads we are annually charged for, or a staff who thinks everything should be monetized. We don’t need a new big shiny building in Chicago… we need to believe that we members are important to NAR. We need to be a “team” again. We want “pixie dust”!
    NAR has a chance to get it right this time.
    Nice post, Sam

  2. I haven’t thought of as being anything other than a way for Move Inc. to pick REALTORS’ pockets for a long long time. doesn’t work for REALTORS…TPTB behind do not even care about what consumers want…which is why they allowed Zillow and Trulia to trump them for soooo long. T&Z let us put up multiple photos, captions, etc. long before finally allowed them without charging an arm and a leg. It’s time that REALTORS created a portal FOR REALTORS BY REALTORS and put Move Inc. out of their minds for good….

  3. Kathy, thank you for the reply. I agree, we need to build up the common trust. It will never be perfect–we’re a huge group of fiercely independent business people–but it can continue to improve.

    Karen, I wouldn’t take it that far. Yes, other portals are leading the traffic numbers today, but it’s a competitive business. To run a world-class internet operation in the current environment, there needs to be a lot of technology mindset in the management. At the same time, you’re right that we need to get back to focusing on consumers first, and using the unique Realtor brand as an asset.

  4. Pam is not on our side. They allow FSBO to be on the site and blackmail us into enhancing our listings and if we do not pay for this service they send our leads to the “ recommended agent.” They do not disclose the “ RECOMMENDED agent” has paid to be recommended. I agree it is to one’s advantage to pay to enhance our listings but if one.does not pay to enhance, it is not right to send all inquires to another agent.

  5. I for one do not think a REALTOR(R) should run The simple reality is most “REALTORS(R)” do not get involved in promoting the same message as NAR or the state organizations or even get involved enough to know is not owned by NAR and is owned by a company who should not have their hands tied to remain competitive against other portals who do not have the same restrictions (in balance a trade off for being able to use the URL).

    In public we tout the message that using a REALTOR(R) is better than using a real estate agent yet in private and on social media, the same groups spew things that they would not dare say in from of consumers. In fact on social media, you would think most REALTORS(R) think NAR should represent REALTORS(R) against consumers. This has to eventually be called out for what it is: hypocrisy at its best. needs to compete against not only today’s 3rd party portals but the ones in development, providing exactly what the consumer is asking for, reviews, transparency, honest balance of information and data and to be the REAL real estate source, even if that eventually means they focus on another name and lose the restrictions imposed by using the URL.

    The biggest threat to tomorrow’s real estate industry is ourselves, our small minds in terms of how WE think a real estate website should be run and the reality that eventually the consumer will find that 3rd party NON REALTOR(R) portals and websites provide the most accurate data and information for the consumer and will have become basically a propaganda site to tout the REALTOR(R) side with little regard to what the consumer wants, that is if we don’t take a tough love stand from NAR down insisting agents get educated about exactly what their dues (in most cases less than $200 to NAR per year) goes to and what it doesn’t.

    We have groups out there promoting the thought that NAR should create their own site and replace Move, what a load of misguided thinking, what cost would that represent to each member even to break even (oh right, NAR did that once before and it didn’t work).

    Whomever takes over needs to get real in gaining their #1 position back and push back against the critics who think should only be there to promote REALTORS(R) and lean in the direction of a propaganda engine versus a competitive real estate portal that can actually compete for the consumers traffic, that is the benchmark for their success

    IMO of course

  6. Doug

    What amazes me is that we in the Realtor community are upset with losing him. Maybe he was a nice guy, but he led the website steadily downhill. It’s surprising that Zillow would hire him, maybe that indicates a weakness on Zillow’s part. You don’t see many Pepsi executives being hired by Coke. Face it folks, we’re number three and dropping while we still milk the pocketbooks of our members. I say good luck at Zillow Errol and lets see if NAR can’t come up with a better plan than to just keep throwing good money after bad. Come up with a better website, a better URL and keep it 100% owned by the members!

  7. Bruce, I agree with you that needs to step it up to be competitive meeting the consumers needs. I am a die-hard loyalist to the REALTORS(R) brand but recognize reality and that is to recruit top notch executives to take us to the top #1 competing for the consumer traffic. Competition makes us sharper.

  8. Judi Rutland

    Sometimes … No… Many times people become complacent and take for granted those individuals that make it possible for them to be in powerful positions. NAR and are old. Our organization and partners need a forward thinking, strong and ambitious leader than will get us out of the dark ages and stop digging into our pockets. Otherwise make way for a splintered organization with no power and respect. And by the way! I also resent that FSBO’s are allowed to advertise on a site we pay for by way of dues and then have to compete for our own business. Beware…weak links are consumed by the strong, eaten alive then spit out. What shall become of us?