By Brooke Wolford
In the past year since I started my real estate marketing company Organamx, I’ve noticed one growing trend: Many people have the notion that you can pay to somehow prove that you’re successful.
While you can pay for an amazing website, for placement on Google, and even for leads, spending money will never prove that you have experience. Your experience is at the heart of everything you do – how you conduct your business, how you behave when you interact with clients, and the value you provide.
If you want to get ahead and get the highest ROI for the dollars you invest in advertising, your website, and leads, then you have to prove to everyone around you that you can truly back up any claim you present.
Being honest is the greatest thing you can do. People like to deal with people who speak from the heart. Honesty creates trust very quickly. The most obvious way to do this is to not misrepresent your experience.
Some of the most successful people I know get the majority of their business from past client referrals. Referrals prove that you can provide a good experience. Nothing you pay for can ever prove that.
Your No. 1 priority should be working to create the best possible experience for your current clients. If you do this, your clients will be compelled to talk about you and use you for other transactions. Then use everything else (your website, online advertising, and social channels) to promote that you have the experience to get the job done.
Brooke Wolford is a real estate practitioner with Coldwell Banker Burnet in Woodbury, Minn. Follow her blog at www.thehousingword.com.