By Scott Newman
So you just found out your buddy got a big promotion and is now ready to buy a sexy luxury condo in downtown Chicago. He’s your boy–you’ve known him since grade school–of course he’s going to give you first crack at the business, and you’ve already started spending the commission check. But before you blindly agree to be his agent, stop and think of the potential consequences of working with close friends and how you can make sure it’s a positive experience for both of you.
Treat Them Like Any Other Client
Many real estate pros go one of two ways when they work with friends – and both are bad. The first is when all their professional experience and training goes out the window and they act super lax and unprofessional thinking it will be OK because they know the client.
The other is the agent who takes things so seriously that they literally suck all the fun out of the entire process for the client, who then ends up never wanting to work with–or refer anyone to them–again.
What’s the lesson here? Forget about the personal relationship you have with this particular client and give them the same high level of service and overall experience you provide to all your other clients. If you follow that golden rule, you virtually eliminate the risk of damaging the personal or professional relationship with the client.
Expect To Go Above and Beyond
I have literally seen agents arguing with close friends they are representing while in the hallway outside the closing office. The expectations the client had vs. the expectations the agent had might as well have existed in two separate universes. Continue reading »