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A good post. I agree with your points. However, with all due respect, I am concern with what you said that you spend only about 5-7 mins max a day on social media. Maybe per tool it’s possible, but if we say most of the tools like FB, Twitter, LinkedIn, (or Instagram, YouTube, etc) – I don’t think it’s possible to foster a “relationship” with potential clients via social media with only 5-7 mins a day. Maybe you delegate some of it? Maybe you automate almost all? – but social media does not work well with a fully automated tools because social media is about 2-way conversations. I am a social media professional and I just didn’t want others to think social media is purely promoting oneself without “conversation”. If it’s really 5-7 mins a day, can you share with us how to do it? I would be interested to know how… Thanks. Liza
Excellent points, Scott! I also talk to agents about social media, however, I cover the safety aspect. FB has a policy that you cannot promote your business on your personal page/profile. Be very careful with that client photo or risk getting your personal profile page shut down! You don’t want to mix business and personal anyway, right?
Those client photos can be tagged and shared from a FB business page. I agree with sharing successes and quality information without over-doing it and being obnoxious. By having a separate business page, that assists agents in keeping family info, photos and personal details out of client’s hands. Save the relationship building for face-to-face interaction, once you determine they are legitimate clients.
This is right on target, Scott. If only I could get my engagement time down to mere minutes per day….
September is NAR’s Agent Safety Month…Be safe, Agents!
[...] Social Media: Are You Doing it Wrong? [...]
I know Scott Newman personally. We sat on a YPN Board together, and the guy is as good as they get. Article is amazing. Wouldn’t expect anything less from him.
I have to agree partly with LIza. I have many friends who prefer to communicate only through FB. I have a business page as well as a personal page so I can post appropriately to each venue. I certainly don’t spend hours actively on each social media platform but I keep the windows open in case someone wants to message me. That way I’m there to respond in seconds. But I do think the etiquette tips in this article are good. LinkedIn is definitely not for personal stuff. I’ve gotten many leads from all sources of Social Media but I’m not putting all my eggs in the basket, that’s for sure! Referrals and Face-to-face win almost every time.
Finally someone giving good info on what and how to get involved in social networking. Thanks so much
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