Smart Marketing: Makes All the Difference

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  1. Dave, I enjoyed your article! Marketing your business takes active participation from the owner. You can’t just put up a billboard and call it good like your loan officer did. “Test and measure” are the keys that a marketing professional will tell you. Measurement is the tough part. The loan officer should have had a unique phone number for the billboard that he could track the call activity. Then change the ad like you suggested with changes to the graphics and text. There must be people driving I15 everyday who are buying a home and need a loan officer. And use a memorable number, something that’s easy to remember while driving by.

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  3. Lived the article. Add my email to your blog list. Thx.

  4. Melchor Perez

    Great article! Can you please add me to your e-mail list.