Monthly Archive:: February 2013

Building Relationships: There Isn’t An App for That

By Brooke Wolford We have all gotten sucked into this world of technology. We do everything we can to stay on top of what’s new and hot and purchase the latest iAnything. Even I can’t help but admit that...
February 28, 2013

Prescreening for Business: How to Handle a Customer Who Grills You

By Jason O’Neil Last week, I received an unusual call from a seller. As a REALTOR®, getting a call from a seller is not out of the ordinary. However, when this particular seller explains that he has developed a...
February 27, 2013

‘You’re My REALTOR®, I Just Didn’t Use You.’

By Melissa Krchnak You’re really lucky if this hasn’t gone down with a friend before: Friend: Melissa, can you answer this mildly vague real estate question? *insert excitement* Melissa: Of course, Friend. I’m happy to help with all of...
February 26, 2013

Gen Y Agents and Boomer Clients: Getting Beyond ‘You Look So Young!’

By Michelle Flaherty Philbrook A while back, I got a call on a condo listing of mine. The potential buyers were a retirement-age couple looking for a new place just large enough for their kids to stop by for...
February 25, 2013

Smart Marketing: Makes All the Difference

By Dave Robison The Average Marketing Scenario A couple years ago a loan officer asked me a brilliant question that they should have asked themselves before they spent $30,000 on a failed marketing campaign. “Dave, I have had a...
February 21, 2013

Is the Market Shifting?

By Jennifer Klein and Derek Sandoval There is a shift toward a seller’s market in many areas of the country. Placer County Association of REALTORS® YPN members Jennifer Klein and Derek Sandoval discuss contributing factors, including lack of inventory...
February 20, 2013

Determining the Value of a LinkedIn Endorsement

By Stefanie Hahn I loved the idea of endorsements on LinkedIn.  A fast, easy way to show someone what you are truly great at in your career.  When I dove more into endorsements, seeing how LinkedIn displays and asks...
February 19, 2013

Are You Skipping Over the Commercial?

By Anand Patel The invention of the DVR was a beautiful thing. According to ACNielson, the marketing research firm, by 2011 more than 40 percent of U.S. households had DVRs giving families the ability to breeze right over TV...
February 18, 2013

To That One Person, You’re Pineapple

By Melissa Krchnak For everyone who laughs at a joke a comedian makes, there’s that one person that doesn’t get it. And yet the comedian doesn’t change his joke. For every person who appreciates you being on top of...
February 14, 2013

Putting Your Money Where Your Mouth Is

By Dave Robison Have you ever received a letter after a closing from the other brokerage thanking you for the successful closing?   Have you been bombarded by e-mails stating that XYZ Brokerage has the best broker and systems...