By Melissa Krchnak
‘Tis the Season…
To…Prep for Next Year. While I love to evaluate what I’ve done, I’m also ambitiously looking at 2013! I started planning for next year months ago and am putting the finishing touches on it these last few days of the year. I feel waiting until January to do business planning is missing the boat a bit. Am I the only one?
To…Be Grateful. I live in gratitude. It’s funny how often I simply say “thank you” and it seems to make someone do a double-take. When you express thankfulness and appreciation, you’ll see it continue to find you.
To…Take the Extra Step. I always love asking someone with a great idea what it looks like three steps in. I’m not suggesting that as much as I’m saying that most people don’t think one step in. What if you took one extra step? Tipped $1 more? Hugged one more person?
To…Deck the Halls. Celebrate your successes because 2012 has been an amazing year! We’ve seen family and friends get married, have babies, survive health scares, and we’re still here to welcome 2013. Relish the high points of your amazing year and welcome 2013 with open arms!
Happy Hanukkah, Happy Kwanzaa, Merry Christmas, and Happy Holidays! However your family celebrates, may this find you healthy and happy!
Melissa Krchnak is the assistant team leader for Keller Williams Realty in Rancho Cucamonga, Calif. Connect with her at kwrancho.com.
By Anand Patel
The word “role model” gets a lot of lip service. We live in a society that loves to point fingers at our teachers, musicians, athletes, and actors when our kids behave badly. Personally, I never deeply considered the importance of being a role model until recently.
As you may know, I reference my 3 1/2-year-old daughter every now and then in my posts. The fact is, she has inadvertently taught me many life lessons since her birth that I continue to learn. Well, she is now at the age where she will copy what we say and do — from her mimicking a recent conversation I had on the phone with another real estate agent to her skipping through the living room on an imaginary horse as we watch Psy’s Gangnam Style video. This has really caused me to reconsider many behaviors — things as simple as eating a piece of chocolate in the evening when she asks me, “Why are you allowed to eat sweets before bed but I can’t?” She was right. I had two choices, either I changed my behavior, or I let her do what I was doing. The choice was mine.
Have you considered that we are also role models for those we interact with on a daily basis? If you are a broker, you act as a role model for your agents. If you run a team, your teammates look to you for guidance. Even your customers to an extent look to you as a role model:
- How do you dress when you meet with your buyer or seller?
- Do you show up on time?
- Do you show up prepared?
- How quickly do you respond to their requests?
- Do you listen?
Our behavior gives others permission to do the same with us. We set the example. As you look to define or redefine yourself in 2013, keep this in mind: What you give is what you get. What kind of role model will you choose to be?
Anand Patel is broker and president of Pangea Realty Group based in Tampa, Fla. You can connect with Anand on Twitter: @anand_tampa; Facebook: www.facebook.com/prgtampa; LinkedIn: www.linkedin.com/in/anandpatel1; or on the Web at www.anandsblog.com.
By Jared James
We have come to that time of the year again, when you need to focus on your B.U.T. Not your butt – I am talking about your B.U.T., or Best Use of Time. It is amazing to me how many people will track their marketing dollars from the previous 12 months to see what actually worked and what didn’t, but won’t invest the energy to track their most invaluable resource of all… their time.
Time is your most valuable resource because it is the only thing that you can’t get back. If I lose money, I can gain it back. If I lose time, it is gone forever. We only get a certain amount of it within the totality of our lives. Think about that for a second – but not too long because you don’t want to waste any time.
Your best use of time has been the activities that you have done that have brought you the greatest return. Not just from a profit standpoint, but also from the perspective of what has brought you the most joy and peace in the last twelve months. I think we all can agree that we operate more often at our peak potential when everything seems to be in order in our personal lives as well. That is why it is important to understand that just like our cars need to stop and fill up on gas and have the occasional tune up, we need the same kind of maintenance if we expect to get the most out of ourselves. That may mean more time with your children or spouse, a renewed commitment to exercise, or just time alone to read or pray on a regular basis. For each person it may be different.
Having said this, I recommend that you write down your top four B.U.T.s for the last year. And instead of trying to implement 10 new strategies or tools into your business, just get better at what you already do well and scale those!
Last week, I wrote an article on my site about how your sphere of influence doesn’t make you money. It is actually all of the things that you did or continue to do to build your sphere of influence that make you money. The key is not to reinvent the wheel or completely change your business model. The key is to figure out what you are already doing well, what your top four B.U.T.s are, and increase your efforts in those areas in the coming year – and at least one of your B.U.T.s should have nothing to do with your profits in business at all!
Jared James is the CEO and founder of Jared James Enterprises (JJE) and travels around North America speaking to and coaching REALTORS®. Connect with Jared at www.jaredjamestoday.com, on facebook.com/jaredjamestoday, or follow him on Twitter @jaredjamestoday.
By Jason O’Neil
I was going through our listing system the other day and became amazed at the amount of things we do to list a home. The list seems to get longer and more comprehensive as the years pass. One of these days, I may consolidate it and eliminate things, but for now it works and works well.
This exercise got me thinking of a key differentiator I discuss in my marketing consultations with sellers. I effectively let them know that I do not subscribe to “The Three Ps of Real Estate” — they get a quizzical look on their face, and I say, “You know: ‘Put out a sign, Put it into the MLS, and Pray.’”
A quick laugh or chuckle ensues, a little ice may be broken, and I begin to go through the laborious detail taken to list and effectively market their home. The discussion continuous and we begin to build rapport and see if we are a good fit for one and other.
My point for writing this is not to say that the specifics of what I do when listing a home is dramatically different than my competition. Different, yes; more than dramatically different, hard to say. One thing I do differently is communicate exactly what I am going to do, step-by-step, to get their home to market. Then I communicate when I am doing those steps, when they are complete, and I constantly communicate the results.
I had a professor in grad school once tell our class, “If you’re going to do something great, you had better let someone know. Otherwise, you’ll live in your boss’s (read client’s) mind along with those that did nothing great.” This is so important in our business, we do so much when representing our clients and their interests but we forget to communicate or progress and our results.
If you fail to communicate on an ongoing basis what you’ve recently done to perpetuate the sale of a client’s home, you’ll live in their mind as subscribing to The Three Ps of Real Estate.
Jason O’Neil is an associate broker with Encore Sotheby’s International Realty in Indianapolis. Connect with him at jasononeilrealtor.com.