Don’t Be That Guy

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  1. Actually the mold photo is great. You actually know what you are getting into! If the description said “needs TLC” then I am LOL but otherwise kudos to that agent!

  2. I’m with you; continually amazed at the lazy, inept attitude of so many listing agents. I would think that having just come through one of the toughest real estate markets in history would have forced all agents to at least raise the marketing bar a little bit. For God’s sake, at minimum, buy a $100 digital camera, get out of your car, and take 10-15 decent shots. Is the goal to “get listings” or to sell those listings? How are these jokers even still in business?

  3. Nicholas

    Couldn’t agree more! I also love when a listing has been on the market for 5+ days and there isn’t a single picture or only 1 exterior shot. It’s no wonder clients want us to cut our commission when we don’t offer professional services. Hire a photographer and put effort into your listings!

  4. These are likely things done by part time agents with other full time jobs. They swing by on a Saturday morning on their way to their kid’s t-ball game and snap a few photos with their iPhone then put the listing up with their phone too. It takes a lot of effort to type all those important words on a touch pad! It is a shame because these agents, in the end, just make the rest of us look bad.

  5. I love this article and it really hits home. I cannot describe how frustrating it is to read some descriptions on the proerties! Wow. Not to mention, it is summer people…get the snowy pics off the internet!

  6. Cindy Rangel

    Great article. Kind of sad that our industry has historically had low standards of work ethic. Just do the work and all of your work well and it will show later. Thanks for the info.

    Also, I think the part-time agents are not the source of the poorly taken pictures. They have to work twice as hard to get more done in a day. Either way, we need more professionalism for this career. Give respect, then receive respect.

  7. All Good points. You would think that the tips that you make are obvious but unfortunately, that isn’t always the case. Photos are one of the most important things in and online real estate ad listing. Your commentary made laugh too. 🙂

  8. Amy

    Great article….LOVE the Febreze in the photo! Nice touch, I’m sure it did a lot to cover up the smell.

  9. Do be that gal… 🙂 Good post Brooke, spot on!

  10. I started working with a Realtor about three weeks ago; I am a first-time homebuyer and extremely cautious (read: critical) about every property I view. I can’t tell you how surprised I am to come across property photos that are CLEARLY Photoshopped (clone stamp, anyone?), meant to cover up poor paint jobs and shoddy craftsmanship.

    I honestly don’t care what colors your walls are, or that your trim isn’t anything spectacular, but please don’t Photoshop. It makes you look desperate and details like that don’t matter that much to the buyer. It just seems like a waste of time spent on Photoshopping for no reason!