Cory Brewer
By Cory Brewer
My blog entry for this quarter will not come as news to most of the people reading it, but I think it’s a good reminder nonetheless: Every now and then, the clients and colleagues you work with will tell you one thing, but then do another.
Raise your hand if you’ve heard this one before from another agent: “I’ve got a great offer for you and my clients are really excited about the house.”
This “great offer” may even be full price…only you find out later that the buyer has a horrible credit score and can’t get a loan.
The point I’m trying to make is this: Nearly everyone I’ve talked to lately can feel the market starting to come back. Buyers, sellers, agents, lenders…everyone. It can be easy to get wrapped up in the excitement but I think it’s important, as an agent, to keep your cool and be level-headed while coaching your clients. It’s important to cover all the details of a deal, and a positive, optimistic attitude is key. But I also think it will serve you well to prepare your clients for the worst-case-scenario, because unfortunately sometimes that is exactly what can happen.
Draw on your experience – that is probably a big part of why your clients hired you in the first place. Cover your bases, and do your best to set the proper expectations from the beginning. So when that dream deal actually DOES come together, your clients will be thrilled that they were lucky enough to be working with you…rather than expecting everything to go smoothly only to have to suffer through unforeseen bumps in the road.
The market is coming back. It’s true. But don’t get caught up in the hype. Remember that a deal is not a deal until the ink on the contract is dry.
Cory Brewer is a REALTOR® in the Seattle area and Operations Manager at Windermere Property Management / LGA in Bellevue. Connect with Cory at www.wpmnorthwest.com.
Brooke Wolford
By Brooke Wolford
It could just be me, but are you questioning why we still run into bad photos and poor property descriptions? It seems like a slight epidemic in my world lately. Every single time I run into this I always get a little frustrated and wonder how this happens.
A few examples:
1. A listing description that said, “Great starter home, just needs a little loving care.” When I arrived at the property, there was extensive fire damage and I would assume it was unlivable. The pictures shown were obviously taken prior to the fire, but when I spoke to the agent to schedule the showing, there was absolutely no mention of it.
2. A showing note: “Small/friendly dog (Tinkerbell) on the property.” When my clients and I walked in, the dog was not even close to small, it was a large Rottweiler and we were not able to view the property at all because the dog was in attack mode.
3. I once saw an agent do a drive-by to take a photo in my neighborhood. Get out of your car, people!
4. Some really great listing photos…
This was the main photo on the MLS. Not positive what this is.
Note to self...remember to turn the TV off prior to taking photos.
This needs some TLC...minor issues...notice the Febreze?
It’s frustrating to me that this still happens. How does this serve your seller? Nonetheless, how does any of this help the listing sell and get you paid? I provide the same basic services to all of my sellers regardless of price or condition. How does this help you get buyers? I just don’t get it! Take some time and do some work. It really shouldn’t be this difficult.
Brooke Wolford is a real estate practitioner with Coldwell Banker Burnet in Woodbury, Minn. Follow her blog at adventuresinrookierealestate.com.
Melissa Krchnak
By Melissa Krchnak
Have you tweeted about your new listing? Did you take a picture and +1 it on Google Plus? Are your friends liking it on Facebook? Is your tour going viral thanks to YouTube?
Sounds silly and yet I’m serious. Have you Googled your listing yet? I bet the person who wants to buy it has. They’ve map searched it, checked its walkability and researched the school district. Have you?
See, you can make a big impact by thinking local. Real local. Whatever that new home owner would want to know about the home — from the cable provider to the nearest dog park — you should be giving it to them. They want to know what you know… and some of what you don’t. So, go through your current listings and start blogging (and all other forms of social media) about that which you’d want to know. Important stuff, like where’s the nearest Pinkberry?
Melissa Krchnak is the assistant team leader for Keller Williams Realty in Rancho Cucamonga, Calif. Connect with her at kwrancho.com.
Anand Patel
By Anand Patel
Regardless of your preference in music it’s hard to turn on the radio today and not hear a song featuring the musician known as Pitbull. The Miami-born 31 year old artist is also a successful businessman who endorses (and in some cases holds equity ownership) Kodak, Bud Light, Voli Vodka, Sheets energy strips, Dr. Pepper and Zumba Fitness. It’s probably safe to assume today that Pitbull is on the top of his game. But how did he get there?
Listening to any of Pitbull’s songs, one underlying theme you will notice quickly are his many references to himself as “Mr. 305” and “Mr. Worldwide”. The interesting thing to note is that he has always referenced himself this way, even before becoming an international hit. Pitbull visualized himself becoming what he is today and now he is living it out. The lyrics of some of his early music spell out his intentions to “take it to the world.” 
Yes, it took a lot of hard work mixed with luck, but a key ingredient for his success, in my opinion, was knowing (and believing) early on what it is he was setting out to achieve. As one of the world’s foremost leadership authorities, Stephen Covey (who sadly just passed away the other day) stated in his book, The 7 Habits of Highly Effective People, “Begin With the End in Mind.”
As half of 2012 is almost behind us, we all find ourselves reassessing our goals to date and formulating our plans for the next six months. But how do we see ourselves three, five and 10 years down the road? Sometimes we get caught up in our monthly goals that we forget the big picture—or we don’t have a big picture in mind at all. I’m personally in the midst of launching a new independent brokerage in Tampa, Fla., and am finding myself having to adapt this mindset to the plans for the new company as well:
What kind of market share am I looking to attain long term?
How many and what type of agents do I want to bring into the company?
Where do I see the company to be in five to ten years?
What are our long-term core values? Continue reading »
Hilary Hale Brown
By Hilary Hale Brown
One of the most fulfilling experiences a group can grow from is that of reaching its goals. In January of this calendar year, myself, the administrative executive of our board of REALTORS®, and members of the YPN committee set our promises to paper. These ranged from things such as a build for Habitat of Humanity in April for Fair Housing Month, to hosting a social mixer in November to honor TRLP graduates (Texas REALTOR® Leadership Program), to holding meetings once a quarter and participating in National YPN conference calls to stay in touch with our fellow chapters on a national level.
Tomorrow morning at a meeting with our board president and fellow committee chairmen, I will be proud to report that we have achieved over half of the goals set in January and are on target to meet the remaining goals by November.
As young real estate professionals, I believe it is important to remember what we are striving for and what we are setting out to accomplish. While social media and Internet marketing might be the driving force behind leads, they are not our goal, which is clients. While social mixers are an introduction to other young professionals, they are not our goal, which is education. My committee this year has been unrelenting in being result-based as our calendar filled, and I thank them for helping me remember that as I prepare for my meeting tomorrow. They remind me it is about quality not quantity, and that everything we do should have a purpose beyond ourselves and I thank them for this as well. Continue reading »
Chris Nichols
By Chris Nichols
There’s a story about a group of students that goes a little something like this:
A Harvard professor was fielding questions from his class regarding the upcoming midterm exam. The questions were varied, but all seemed to carry a similar theme. Upon realizing this, the professor stopped the questioning and said, “Even though your questions sound different, they are essentially all the same; ‘What is the minimum I have to do to pass this test?’”
As of writing of this blog post, the London 2012 Olympics are just two weeks away. Athletes from around the world will be gathering to compete in various events. I can guarantee you, without a doubt, that none of these world-class athletes are asking themselves, “What is the minimum I have to do to get a gold medal?”
There is no question that the real estate business can be viewed as a “test” at times. But are you falling into the trap of finding ways to do the minimum necessary to just pass this test? If you are, I’d recommend you find a way to adjust your thinking and instead “GO FOR THE GOLD!”
Chris Nichols is a REALTOR® with Prudential Utah Elite Real Estate in Orem, Utah. Learn more about Chris at utahrepro.com or @utahREpro.
Melissa Krchnak
By Melissa Krchnak
I’m often asked by REALTORS® how they can increase their online presence. What’s the best blogging platform? Which social media site will yield more ROI? Should I beef up my e-mail signature? What should I put on my Facebook page? How many Craigslist ads should I post a day and when? The answer is simple: Stop getting in your own way and do whatever it is that you want to do — and make it something you will actually stick to once you’ve time-blocked for it.
But here’s my take on these common questions listed above for boosting online presence.
- For me, the best blogging platform is WordPress: it’s easy to use, navigate and edit (i.e. A+ in my book).
- Instant messaging on Facebook and the search function on Twitter are tied for my favorite ways to build relationships with social media. Pinterest or LinkedIn might be better for you, but these two methods work most ideally for me.
- My e-mail signature is simple and it’s always been that way: I have two lines of info and a third row of 10 small social media/online icons that link to my online presence, which is courtesy of WiseStamp.
- For me, I don’t have a Facebook business page. Continue reading »
Recent Comments